Congratulations on your acceptance to Accelerate with Google Academy, and Welcome! We're looking forward to helping you to get a successful AdWords campaign running for your business.
HOW THE ACADEMY WORKS
Over the next twelve weeks, your instructors Erin and Gil from HubSpot will guide you as you work through these steps create a landing page designed to encourage visitors to convert, and use AdWords to send relevant traffic to that landing page. You'll attend a total of five group sessions, each an hour long. Between each session, you'll complete steps in your project on your own. Any time you need help or have a question as you work through the steps, you'll have direct access to Erin and Gil via 1:1 office hour calls.These are your sessions to use however you want, so take advantage of them!
We'll be asking for your feedback often - please respond to the surveys and let us know what you think!
ACADEMY COMMUNICATIONS
Each week you will receive an email from acceleratewithgoogle@google.com with your homework assignments and details on how to access the next session. Everything is also listed on this page, so refer to it often! Once the signup period is closed, you'll get an email with links so you can register for your group sessions. You'll also be able to schedule office hours sessions as you go - see the "meet your instructors" session below to get started scheduling.
All correspondence regarding the Accelerate with Google Academy will be sent from [acceleratewithgoogle@google.com] and have [Accelerate with Google Academy] in the Subject Line. All correspondence regarding the scheduling of webinars and office hour sessions will come from Gil Roeder and Erin Calabrese of HubSpot [groeder at hubspot.com] & [ecalabrese at hubspot.com] Please save these addresses to your contacts database now to ensure you receive all of our messages to you.
HOW TO SUCCEED WITH ACADEMY
You will get out of this program exactly what you put into it. Prepare now to make the most of this valuable opportunity and commit to finishing each step and seeing the program through to completion. It is imperative that you come prepared to each session are ready to devote approximately 5-8 hours per week toward learning the curriculum. You will be responsible for attending each training webinar, reviewing self-paced materials online and implementing the action steps outlined during the course.
ACADEMY EXPECTATIONS
During this program, you will be creating a HubSpot account for a 3 month trial subscription*. The value of the 3 month trial subscription is $600. Google will cover the cost of the 3 month trial subscription - so please be ready to make the most out of the program during the next 3 months. If you feel that you can no longer meet these expectations outlined in sections 1-13 of The Accelerate with Google Academy Terms of Service or would otherwise no longer be interested in joining us as part of the Accelerate with Google Academy, please inform us of this decision immediately by emailing us at acceleratewithgoogle@google.com. If you have any scheduling conflicts that will prevent you from engaging with the Academy throughout the next 12 weeks, please let us know and we will hold your spot for a future round of the program.
*Please note that Google is facilitating an introduction to HubSpot, however Google is not endorsing HubSpot or HubSpot’s services. You may elect to participate in the HubSpot program (or not) at your own risk. Both the information your provide to HubSpot and the training services provided by HubSpot are subject to HubSpot’s Terms of Service (“ToS”) found at: http://www.hubspot.com/terms-of-service.
. Schedule Office Hours with Gil or email him at groeder at hubspot.com.
