Contextual Marketing Certification Frequently Asked Questions (FAQs)

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    General Contextual Marketing Certification Questions

  • We are all different people, with our own preferences and needs. Most marketing still provides the same website experience, regardless of whether we’re landing on a website for the first time or if we’re already a customer.

    Contextual marketing personalizes a user’s experience on your website, based on the context of who they are and what they’re looking for. Aside from smart content, contextual marketing focuses on creating a website designed with your users in mind.

  • The certification is available to HubSpot Professional or Enterprise accounts. (Smart content is only available to those account types.) 

    The Contextual Marketing Certification is designed for HubSpot users that are comfortable with lead segmentation strategies.

  • Your certification preparatory materials are comprised of four lessons taught by one of HubSpot's Contextual Marketing experts. Each is 30-45 minutes long. Watch each of the four lessons at your own pace. It is highly recommended that you work your way through each lesson sequentially, beginning with "The Fundamentals of Contextual Marketing," as the content is cumulative.
  • In order to become officially Contextual Marketing certified, you must pass an exam and practicum. You have 90 minutes to answer 75 multiple choice and true/false questions and must score 75% or more. After passing the exam, practicum details will be provided, which includes how to submit your smart content for review.
  • No coding knowledge is needed. The certification is geared towards marketers. It is not aimed at designers or developers. (See if the HubSpot Design Certification is right for you.)
    • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
    • If we provide you with a certification badge, certificate or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
    • Except as we describe below, all certification badges must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the Partner’s company or agency name.            
    • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
    • If you wish to write about the certification, or content, or share images and graphics being used - our request is that you do not release any specific test questions or answers, and link back to the certification program. More information on our content usage and guidelines can be found here: http://www.hubspot.com/content-usage-guidelines. 
    • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission.  This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
    • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
    • We may change the name or appearance of any certification badge as necessary and you must use the most up-to-date version.
    • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out  this page
    • We might change access to certifications, requirements for pre-requisites for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.

    Test and Practicum Questions

  • Of course! If you don't pass, you must wait 24 hours before taking the test again. (Pro tip: Use those 24 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.

    You can take the test up to five times before getting locked out for 30 days.

  • Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed. 
  • Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test in one sitting.

  • All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 


    Please accept our apologies for the inconvenience! The test will unlock itself 24 hours after you received the notification that your time expired.

  • No. Practicum requirements must be met in just one portal.

    Can I submit a client's portal?

    Yes, as long as all of the practicum requirements are met.

  • While the practicum is tied to your portal as a whole, your test - and your certification badge as a whole - is tied to your email address. So even if your portal has already been approved, you still need to submit your portal and your specific email address for review using the practicum submission form.

    Just be sure you submit your practicum using the same email address with which you passed the test and you'll be good to go!

  • First off, congrats on your submission! We’re excited to see what you’ve been up to. If you passed your test more than two weeks ago and your practicum has yet to be approved, you may receive an email like this.

    These messages are sent out a set amount of time from when you passed your test, so if you’ve already submitted your practicum when you receive one, disregard it. Not to worry - it doesn’t mean we don’t have your practicum! It’s just still in our grading queue for the week.      


    If you receive this message and it has been more than 5 business days since your practicum was submitted, please contact the certifications team.

  • If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article: http://help.hubspot.com/articles/KCS_Article/Email/How-can-I-resubscribe-to-HubSpot-emails.

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