The Sales Enablement Certification is a free online training course that is open to anyone. It is comprised of 12 lessons that cover the most fundamental parts of a marketing-driven sales enablement strategy, including the following:
- How to set company-wide goals
- How to get marketing and sales working together to achieve those goals through joint lead qualification and a two-way service-level agreement
- How to be a hero to the people in your target market
- How to use content to make more sales and keep more customers
- How to use technology to accelerate your sales enablement efforts