---
title: Education Partner Program Software | HubSpot Academy
description: Add HubSpot's software to your college or university course for free. Give your students hands-on experience with the software real businesses use to market and sell.
---

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# Add HubSpot's software to your college or university course for free

 Give your students hands-on experience with the software real businesses use to market and sell.

[ Get Started ](https://academy.hubspot.com/education-partner-program-application)

- Marketing Software
- Sales Software

#### Marketing Software

## Where All of Your Marketing Comes Together

HubSpot brings together your education, students, marketing tools, and data — all in one place. You'll have one software to use, one login to remember, one user interface to learn, and one place to go for help. 

Spend your time teaching, and empower your students to achieve their full potential by simplifying the strategy and execution of your marketing, business, and communication courses. 

Across the world, professors are teaching these topics using HubSpot's marketing software:

- Social media
- Blogging
- SEO
- Analytics
- Email marketing
- Marketing automation
- Website design
- Conversion optimization

We believe every student should have the opportunity to learn how to start and grow a business online. That's why we've made our software free for academic use in college and university classrooms.

Learn more about HubSpot's marketing software [here](https://www.hubspot.com/products/marketing). 

 

 

 

#### Sales Software

## Accelerate Your Sales Process

Using the HubSpot CRM, students will learn how to grow and manage a sales pipeline, just like the professionals do.

Easily organize, track, grow, and optimize a database of contacts and companies. Whether your students use it for exploration or to grow a real business, the CRM is a perfect compliment to any of these sales courses:

- Professional selling
- Sales and technology
- Sales management
- Sales strategy 
- Inbound sales

Learn more about HubSpot's CRM [here](https://www.hubspot.com/products/crm). 

## HubSpot Growth Stack

A complete look at HubSpot Marketing, HubSpot CRM & HubSpot Sales.

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![Wistia video thumbnail - HubSpot DEMO 2017_0301](https://embedwistia-a.akamaihd.net/deliveries/59687a1ec3bf5a3603c52493f1f57e79c5351e1f.jpg?image_crop_resized=960x540)

[About Wistia](https://wistia.com/about-wistia?utm_type=player&utm_product=host&utm_campaign=songs-about-wistia&utm_medium=referral&utm_source=wistia&about=8656)[Report a problem](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#)[Copy link and thumbnail](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#)

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#### NAVIGATE THE DEMO

Watch the demo in its entirety, or skip   
between sections using the chapters below.

#### [Welcome](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=0)

#### [HubSpot Marketing](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=57)

#### [Attract New Visitors](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=76)

- [HubSpot Website](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=76)
- [Personalization](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=138)
- [Mobile Optimization](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=184)
- [HubSpot Blog](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=198)
- [Keywords + SEO](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=220)
- [Page Performance](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=248)
- [Campaigns](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=269)
- [Projects](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=289)
- [Social Media](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=304)
- [HubSpot Ads Add-On](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=341)

#### [Convert them as Leads](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=387)

- [Landing Pages](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=398)
- [Forms](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=419)
- [Lead Flows](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=474)
- [Calls to Action](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=495)

#### [Close & Delight them as Customers](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=536)

- [Contacts](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=548)
- [Predictive Lead Scoring](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=566)
- [Adding Contacts](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=576)
- [List Segmentation](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=604)
- [Email](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=625)
- [Workflows](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=709)
- [CRM + Salesforce Integration](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=790)
- [HubSpot Connect Integrations](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=845)

#### [Analyze Performance](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=866)

- [Sources](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=896)
- [Attribution Reporting](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=922)
- [Reporting Add-On](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=942)

#### [HubSpot CRM](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=986)

- [Getting Started](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1001)
- [Creating Views](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1087)
- [Contact Record + Timeline](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1105)
- [Email Templates + Calling](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1125)
- [Companies / Accounts](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1175)
- [Deals + Tasks](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1187)
- [Dashboard](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1223)
- [Reporting Add-On](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1241)
- [HubSpot CRM in your inbox](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1273)

#### [HubSpot Sales](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1320)

- [Prospects](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1343)
- [Messages](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1375)
- [Email Templates](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1395)
- [Documents](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1440)
- [Sequences](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1468)
- [Meetings](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1504)
- [Calling](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1532)
- [Notifications + Activity Stream](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1556)
- [Email Tracking](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1581)

#### [HubSpot Mobile App](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1605)

#### [The HubSpot Ecosystem](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1656)

- [HubSpot Academy](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1669)
- [Customer Success + Su pport](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1695)
- [The HubSpot Community](https://137828.hs-sites.com/education-partner-program/software-for-higher-ed#wistia_4xirgmghmo?time=1715)

### A modern course needs modern tools.

Simplify your curriculum with HubSpot's marketing and sales software. Join the Education Partner Program and unlock the full power of HubSpot for your students.

[ Apply Now ](https://academy.hubspot.com/education-partner-program-application)