---
title: Blog - Outdoor Elegance
description: To turn strangers who are looking for general charcoal grilling information into visitors who are looking to research specific features of high-end charcoal grill brands.
image: https://137828.hs-sites.com/hs-fs/file-2054566066-png/+images/examples/Blog/Outdoor_Elegance/The-Ultimate-Beginners-Guide-To-Charcoal-Grillsclipularpng.png
---

HubSpot Examples

## Blog - Outdoor Elegance

![Outdoor Elegance Blog Post](https://137828.hs-sites.com/hs-fs/file-2054566066-png/+images/examples/Blog/Outdoor_Elegance/The-Ultimate-Beginners-Guide-To-Charcoal-Grillsclipularpng.png)

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### Best Practices

1. Educational
2. One topic per blog post
3. Clear title under 55 characters and with one long-tail keyword
4. Keywords placed naturally in headers and body
5. Proper formatting
6. Relevant and educational CTA at the bottom of the post
7. Social sharing options
8. Engaging featured image

### Above & Beyond

1. Properly targeted to their buyer persona(s)
2. Content is engaging and clear
3. Has 1-2 CTAs on blog sidebar

### Customer

[Outdoor Elegance](http://www.outdoorelegance.com/)

### Industry

Manufacturing Industry

### Purpose

To turn strangers who are looking for general charcoal grilling information into visitors who are looking to research specific features of high-end charcoal grill brands.

### Methodology Stage

Attract