---
title: Buyer Persona Example - Fourdiaz Vargas
description: Fourdiaz vargas has created Walter to give them the focus they need to be able to refine every marketing activity they take.
image: https://137828.hs-sites.com/hs-fs/file-2054684899-png/+images/examples/Buyer_Personas/Fourdiaz_Vargas/buyer-persona-fourdiaz-vargas-with-numbers.png
---

HubSpot Examples

## Buyer Persona - Fourdiaz Vargas

![buyer-persona-fourdiaz-vargas-with-numbers.png](https://137828.hs-sites.com/hs-fs/file-2054684899-png/+images/examples/Buyer_Personas/Fourdiaz_Vargas/buyer-persona-fourdiaz-vargas-with-numbers.png)

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### Best Practices

1. Semi-fictional
2. Day in their life
3. Demographic and biographic info
4. Personas' goals
5. Pain Points
6. Information search process
7. Type of experience desired
8. Common objections
9. Story format

### Above & Beyond

1. Images

### Customer

[Fourdiaz Vargas](http://www.fourdiazvargas.com/)

### Industry

Marketing Services

### Purpose

Fourdiaz vargas has created Walter to give them the focus they need to be able to refine every marketing activity they take.

### Methodology Stage

Attract