HubSpot Examples

Call-to-Action - Refundo

refundo_cta_example_icons.png

Benchmark Data

  1. CTA Click-through rate: 10%
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Best Practices

  1. Action-oriented (verb)
  2. Keywords consistent with offer
  3. Attention-grabbing
  4. Appropriate on-page placement
  5. Relevant content
  6. Test, analyze, test

Above & Beyond

  1. Image
  2. Button style
  3. Creative language/verb
  4. Custom CSS

Customer

Refundo

Industry

Financial Services

Purpose

Convert blog visitors into qualified leads by providing valuable content in exchange for some contact information.

Methodology Stage

Convert

Benchmark Data

  1. CTA Click-through rate: 10%