---
title: Call-to-Action (CTA) | Socious
description: Pull leads down the funnel by highlighting relevant middle of the funnel offers to leads that visit the blog.
image: https://137828.hs-sites.com/hs-fs/file-2055309950-png/images/examples/CTA/socious/socious_cta_example_icons.png
---

HubSpot Examples

## Call-to-Action - Socious

![socious_cta_example_icons.png](https://137828.hs-sites.com/hs-fs/file-2055309950-png/images/examples/CTA/socious/socious_cta_example_icons.png)

### Benchmark Data

1. CTA Click-through rate: 1%-33.3%
2. Additionally, they experienced fantastic requsults because the CTA on this blog is a Smart CTA, this means that a contacts who fit certain descriptions will see a different CTA that is more specific to them.

![socious_smartcta_performance.png](https://137828.hs-sites.com/hs-fs/file-2050775613-png/images/examples/CTA/socious/socious_smartcta_performance.png)

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### Best Practices

1. Action-oriented (verb)
2. Keywords consistent with offer
3. Attention-grabbing
4. Appropriate on-page placement
5. Relevant content
6. Test, analyze, improve

### Above & Beyond

1. Image
2. Button style
3. Creative language/verb
4. Custom CSS

### Customer

[Socious](http://socious.com/)

### Industry

Software Companies

### Purpose

Pull leads down the funnel by highlighting relevant middle of the funnel offers to leads that visit the blog

### Methodology Stage

Convert

### Benchmark Data

1. CTA Click-through rate: 1%-33.3%
2. Additionally, they experienced fantastic requsults because the CTA on this blog is a Smart CTA, this means that a contacts who fit certain descriptions will see a different CTA that is more specific to them.

![socious_smartcta_performance.png](https://137828.hs-sites.com/hs-fs/file-2050775613-png/images/examples/CTA/socious/socious_smartcta_performance.png)