---
title: Email Example | Cap3 - B2B - 2
description: In this email example from Cap3 built by HubSpot Platinum partner Huify, contacts who downloaded a guide are nurtured toward the next stage of the buyer's journey - requesting a consultation
image: https://137828.hs-sites.com/hubfs/Customer_Examples/email-example---cap3---b2b-2-thumbnail.png
---

HubSpot Examples

## Email - Cap3

![email-example-cap3-b2b.png](https://137828.hs-sites.com/hubfs/Customer_Examples/email-example---cap3---b2b.png)

### Built By

**[![Inbound Marketing Agency | Huify](https://137828.hs-sites.com/hs-fs/hubfs/Customer_Examples/huify_logo.png?width=160&name=huify_logo.png "Inbound Marketing Agency | Huify")](https://www.huify.com/)Hüify** is a dynamic, forward-thinking marketing and sales agency based in Wilmington, NC. Founded in 2012, Hüify has enjoyed rapid growth and we're always on the look out for talented individuals who can help us continue our trajectory.

![PlatinumPartner.png](https://137828.hs-sites.com/hs-fs/hubfs/Customer_Examples/PlatinumPartner.png?width=151&name=PlatinumPartner.png "PlatinumPartner.png")

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**Submit your examples** 

](https://academy.hubspot.com/submit-your-inbound-marketing-example-to-the-hubspot-academy)

### Best Practices

1. Includes intended action (CTA or link)
2. Segmented recipient 
3. Consistent From Name & Email
4. Actionable language
5. Clear and compelling subject line
6. Brief (less than 200 words)
7. Concise signature
8. Test send internally
9. Analyze with metrics

### Above & Beyond

1. Personalization tokens

### Customer

[Cap3](http://www.gocap3.com/)

### Industry

Banking/Financial Services

### Purpose

This email nurtures contacts who previously downloaded a guide into the next stage of the buyer's journey.

### Methodology Stage

Convert