---
title: Email Example | Dragon Wealth - B2B
description: This HubSpot Academy email example from Dragon Wealth drives engagement on the blog for existing contacts via a targeted email newsletter.
image: https://137828.hs-sites.com/hubfs/Customer_Examples/email-example---dragon-wealth---b2b-thumbnail-small.png
---

HubSpot Examples

## Email - Dragon Wealth

![email-example-dragon-wealth-b2b.png](https://137828.hs-sites.com/hubfs/Customer_Examples/email-example---dragon-wealth---b2b.png)

### Benchmark Data

1. **Open Rate:** This email was sent to 766 contacts and was opened by 193, for an open rate of 25.4%
2. **Click Rate: **This email had a click-through rate of 7.5%

![email-example-dragon-wealth-b2b-results.png](https://137828.hs-sites.com/hubfs/Customer_Examples/email-example---dragon-wealth---b2b-results.png)

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### Best Practices

1. Includes intended action
2. Segmented recipient list
3. Consistent From Name & Email
4. Actionable language
5. Clear and compelling subject line
6. Brief (less than 200 words)
7. Concise signature
8. Test send internally
9. Analyze with metrics

### Above & Beyond

1. Personalization tokens

### Customer

[Dragon Wealth](https://www.dragonwealth.net/home)

### Industry

Finance & Insurance

### Purpose

This newsletter drives engagement on the blog for existing contacts.

### Methodology Stage

Attract

### Benchmark Data

1. **Open Rate:** This email was sent to 766 contacts and was opened by 193, for an open rate of 25.4%
2. **Click Rate: **This email had a click-through rate of 7.5%

![email-example-dragon-wealth-b2b-results.png](https://137828.hs-sites.com/hubfs/Customer_Examples/email-example---dragon-wealth---b2b-results.png)