---
title: Email - Hytrol
description: To inform their leads about the new Capabilities Catalog availability.  With this email, Hytrol is able to nurture those leads who would like a printed copy of the new catalog, allowing them to close more leads into customers.
image: https://137828.hs-sites.com/hs-fs/file-2056003405-png/+images/examples/Emails/Hytrol/hytrol_numbers_email.png
---

HubSpot Examples

## Email - Hytrol

![hytrol-numbers-email.png](https://137828.hs-sites.com/hs-fs/file-2056003405-png/+images/examples/Emails/Hytrol/hytrol_numbers_email.png)

### Benchmark Data

1. **Email open rate:** 63.41%
2. **Email click-through rate:** 34.96%

![hytrol_results.png](https://137828.hs-sites.com/hs-fs/file-2056003395-png/+images/examples/Emails/Hytrol/hytrol_email_results.png)

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### Best Practices

1. Includes intended action (CTA/link)
2. Segmented recipient list
3. Personalization
4. Consistent "from name" & "from email"
5. Actionable language
6. Clear and compelling subject line
7. Brief (less than 200 words)
8. Concise signature
9. Test send internally
10. Analyze with metrics

### Above & Beyond

1. Hyper-segmented lists

### Customer

[Hytrol](http://www.hytrol.com/web/)

### Industry

Manufacturing Industry

### Purpose

To inform their leads about the new Capabilities Catalog availability. With this email, Hytrol is able to nurture those leads who would like a printed copy of the new catalog, allowing them to close more leads into customers.

### Methodology Stage

Close

### Benchmark Data

1. **Email open rate:** 63.41%
2. **Email click-through rate:** 34.96%

![hytrol_results.png](https://137828.hs-sites.com/hs-fs/file-2056003395-png/+images/examples/Emails/Hytrol/hytrol_email_results.png)