---
title: Email - PlannerTuts
description: The purpose of this email was to announce a new feature, explain it’s use, and create excitement among current users of our platform.
image: https://137828.hs-sites.com/hs-fs/file-2054999702-png/+images/examples/Emails/PlannerTuts/plannertuts_numbers_email.png
---

HubSpot Examples

## Email - PlannerTuts

![plannertuts-numbers-email.png](https://137828.hs-sites.com/hs-fs/file-2054999702-png/+images/examples/Emails/PlannerTuts/plannertuts_numbers_email.png)

### Benchmark Data

1. **Email open rate:** 43.27%
2. **Email click-through rate:** 26.55%

![plannertuts_results.png](https://137828.hs-sites.com/hs-fs/file-2054825294-png/+images/examples/Emails/PlannerTuts/plannertuts_email_results.png)

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### Best Practices

1. Includes intended action (CTA/link)
2. Segmented recipient list
3. Personalization
4. Consistent "from name" & "from email"
5. Actionable language
6. Clear and compelling subject line
7. Brief (less than 200 words)
8. Concise signature
9. Test send internally
10. Analyze with metrics

### Above & Beyond

1. Hyper-segmented lists

### Customer

[PlannerTuts](https://premium.plannertuts.com/)

### Industry

Educational Services

### Purpose

To nurture leads who have expressed some interest in learning scheduling tactics online.

### Methodology Stage

Close

### Benchmark Data

1. **Email open rate:** 43.27%
2. **Email click-through rate:** 26.55%

![plannertuts_results.png](https://137828.hs-sites.com/hs-fs/file-2054825294-png/+images/examples/Emails/PlannerTuts/plannertuts_email_results.png)