HubSpot Examples

Email - PlannerTuts

plannertuts-numbers-email.png

Benchmark Data

  1. Email open rate: 43.27%
  2. Email click-through rate: 26.55%
plannertuts_results.png
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Best Practices

  1. Includes intended action (CTA/link)
  2. Segmented recipient list
  3. Personalization
  4. Consistent "from name" & "from email"
  5. Actionable language
  6. Clear and compelling subject line
  7. Brief (less than 200 words)
  8. Concise signature
  9. Test send internally
  10. Analyze with metrics

Above & Beyond

  1. Hyper-segmented lists

Customer

PlannerTuts

Industry

Educational Services

Purpose

To nurture leads who have expressed some interest in learning scheduling tactics online.

Methodology Stage

Close

Benchmark Data

  1. Email open rate: 43.27%
  2. Email click-through rate: 26.55%
plannertuts_results.png