---
title: Lead Nurturing Workflow - Next Glass
description: HubSpot Lead Nurturing Example with Best Practices
image: https://137828.hs-sites.com/hs-fs/file-2445808893-png/+images/examples/Lead_Nurturing/Next_Glass_Software/next_glass_results.png
---

HubSpot Examples

## Workflow - Next Glass

![next_glass_workflow.jpg](https://137828.hs-sites.com/hs-fs/file-2453179177-jpg/+images/examples/Lead_Nurturing/next_glass_workflow.jpg)

### Benchmark Data

1. Email's click-through rate within the workflow: The 4 emails within Next Glass' workflow had between an 11.94% and 26.56% click-through rate

![next_glass_results.png](https://137828.hs-sites.com/hs-fs/file-2445808893-png/+images/examples/Lead_Nurturing/Next_Glass_Software/next_glass_results.png)

### Built By

[****](https://www.huify.com/)**[![huify_logo.png](https://137828.hs-sites.com/hs-fs/hubfs/Customer_Examples/huify_logo.png?width=160&name=huify_logo.png "huify_logo.png")](https://www.huify.com/)Hüify** is a dynamic, forward-thinking marketing and sales agency based in Wilmington, NC. Founded in 2012, Hüify has enjoyed rapid growth and we're always on the look out for talented individuals who can help us continue our trajectory.

![PlatinumPartner.png](https://137828.hs-sites.com/hs-fs/hubfs/Customer_Examples/PlatinumPartner.png?width=151&name=PlatinumPartner.png "PlatinumPartner.png")

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### Best Practices

1. Goal list
2. Enrollment list
3. How many emails
4. Timing of emails
5. Supression list

### Above & Beyond

1. Internal notification emails
2. Setting custom contact property

### Customer

[Next Glass](http://nextglass.co/)

### Industry

Software Companies

### Purpose

To automate the process of nurturing leads who rated at least 2 wines and help close them into customers

### Methodology Stage

Close

### Benchmark Data

1. Email's click-through rate within the workflow: The 4 emails within Next Glass' workflow had between an 11.94% and 26.56% click-through rate

![next_glass_results.png](https://137828.hs-sites.com/hs-fs/file-2445808893-png/+images/examples/Lead_Nurturing/Next_Glass_Software/next_glass_results.png)