---
title: Reports Dashboard | Marketing Report - B2B
description: In this report built with HubSpot, we identify how leads first connect with the business, which helps to determine the most successful channels in lead conversion.
image: https://137828.hs-sites.com/hubfs/Reports-dashboard---.png
---

HubSpot Examples

## Report - Technology / Software

![Reports-dashboard.png](https://137828.hs-sites.com/hubfs/Reports-dashboard---.png)

### How to Build This Report

*Reports Dashboard Required 

1. **Report Type:** Contacts 
2. **Filter By:** Create Date 
3. **View: **All Contacts
4. **List:** First Touch Blog Leads 
5. **Segment 1: **Create date by quarter 
6. **Segment 2:** Count of Contacts by Original Source 
7. **Group By:** Original Source 

![InsightsAlpha-Reporting-Example-Thumbnail.png](https://137828.hs-sites.com/hubfs/InsightsAlpha-Reporting-Example-Thumbnail.png)

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### Report Type

First Touch Blog Leads

### Industry

Technology - Software

### What's Measured

This report measures the original source type of leads who converted through the blog.

### Analysis

Identifying how leads first connect with your business can help you identify the most successful channels to promote your content. In this report, social media is one of the best performing channels to drive leads, followed by direct traffic and organic search.

### How to Build This Report

*Reports Dashboard Required 

1. **Report Type:** Contacts 
2. **Filter By:** Create Date 
3. **View: **All Contacts
4. **List:** First Touch Blog Leads 
5. **Segment 1: **Create date by quarter 
6. **Segment 2:** Count of Contacts by Original Source 
7. **Group By:** Original Source 

![InsightsAlpha-Reporting-Example-Thumbnail.png](https://137828.hs-sites.com/hubfs/InsightsAlpha-Reporting-Example-Thumbnail.png)