Comprehensive, fundamentals training covering the full inbound methodology.
Get Certified »Inbound Marketing
Learning Resources
Access free HubSpot tools and training to grow your business and your career.
Marketing
Inbound Certification
Certification
Marketing
Content Marketing Certification
Certification
Learn how to build scalable, repeatable processes for creating and promoting content.
Get Certified »Content Marketing
Sales
HubSpot Sales Software Certification
Certification
HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.
Get Certified »CRM
Marketing
Email Marketing Certification
Certification
Sales
Inbound Sales Certification
Certification
Sales training for identifying and closing active and passive prospects.
Get Certified »Inbound Sales
Design
Growth-Driven Design Certification
Certification
Agile web design and project management for marketers and web designers.
Get Certified »Growth-Driven Design
Sales
Sales-Enablement Certification
Certification
Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.
Get Certified »Sales Enablement
Design
HubSpot Design Certification
Certification
Technical software training for web designers that are proficient with HTML, CSS, and familiar with an object-oriented language such as ...
Get Certified »CMS
Design
Growth-Driven Design Agency Certification
Certification
Marketing
HubSpot Marketing Software Certification
Certification
Marketing software training and certification for HubSpot Marketing Platform users.
Get Certified »CMS Contacts Forms
Marketing
HubSpot Contextual Marketing Certification
Certification
Contextual marketing training and certification using HubSpot COS and Smart Content features.
Get Certified »CMS Contacts
Partner
HubSpot Agency Partner Certification
Certification
How to market, sell, deliver, and grow your agency with inbound and HubSpot.
Get Certified »Account
Marketing
Getting Started with Marketing
User Guide
Everything you need to need to know -- and do -- to get started with your HubSpot account. Set yourself up for lasting success by working ...
Read Guide »Account CMS
CRM
Getting Started with Sales Tools
User Guide
Everything you need to need to know -- and do -- to get started with your HubSpot Sales Pro account. This guide covers some CRM ...
Read Guide »CRM
CRM
Getting Started with the HubSpot CRM Free
User Guide
Everything you need to need to know -- and do -- to get started with the HubSpot CRM and Sales tools. This guide shows you how you can ...
Read Guide »CRM
Sales
Meetings
User Guide
Scheduling demos, calls, and appointments shouldn't be so hard. Meetings, a feature of HubSpot Sales Professional, helps make connecting ...
Read Guide »Sales Tools
Marketing
Blog
User Guide
The HubSpot Blog tool combines a simple, streamlined tool for business blog publishing. With integrated analysis and reporting, ...
Read Guide »Blogging
Marketing
Call to Action
User Guide
The HubSpot CTA tool guides you through the process of creating calls-to-action that convert visitors into leads and leads into customers. ...
Read Guide »Call-to-Action
Design
Design Manager
User Guide
HubSpot's Design Manager combines all the tools that designers need to build state-of-the-art websites, while still giving marketers the ...
Read Guide »CMS
Marketing
User Guide
For many marketers, email exists in a silo, disconnected from other lead generation tools and other marketing analytics. In HubSpot, all of ...
Read Guide »Email
Marketing
Landing Page
User Guide
Learn how to use HubSpot's Landing Page tool to convert your website visitors into leads.
Read Guide »Landing Pages
Design
Website
User Guide
The HubSpot Website Page tool is a fully integrated system for managing and optimizing your website. It's built to be simple enough for ...
Read Guide »CMS
Marketing
Smart Content
User Guide
HubSpot's new Content Optimization System helps you deliver Smart Content," or content that is intelligently personalized to your ...
Read Guide »Contacts
Marketing
Campaigns
User Guide
The Campaigns tool helps marketers organize and better execute every campaign that they run. This user guide will not only introduce you to ...
Read Guide »Inbound Marketing
Marketing
Social Media
User Guide
The HubSpot Social Media tools give you total control over your social channels. Take advantage of the deep integration with the HubSpot ...
Read Guide »Social
Marketing
Contacts
User Guide
The HubSpot Contacts tool is central to every other piece of your HubSpot account. You'll use it to keep track of all the different people ...
Read Guide »Contacts
Marketing
Forms
User Guide
Forms are one of the most essential lead generation tools a marketer can use on their website. In this guide, you will learn about how to ...
Read Guide »Forms
Marketing
Lists
User Guide
Whether you're a business that has a relationship with other businesses or you work directly with consumers, you are still focusing on ...
Read Guide »Contacts
Marketing
Workflows
User Guide
Successful marketing automation relies on triggering relevant and timely actions, based on a user's context. HubSpot's Workflows combine ...
Read Guide »Social
Marketing
Page Performance
User Guide
Learn how to use HubSpot's Page Performance tool to assess key metrics on how your site pages are performing in terms of views, keywords, ...
Read Guide »SEO
Marketing
Reports
User Guide
Improving and optimizing your marketing starts with understanding your marketing data. With HubSpot's inbound marketing software platform, ...
Read Guide »Reporting
Marketing
Sources and Dashboard
User Guide
The decisions that your team makes, while developing marketing campaigns, should always be based on your company's historical marketing ...
Read Guide »Account
Marketing
Events
User Guide
Events allow you to track when a visitor performs a specific action on your website. From clicking on a Demo CTA to viewing your Pricing ...
Read Guide »Reporting
Sales
Calling
User Guide
When you place calls from HubSpot CRM, dialing up a prospect is as easy as clicking a single button from their contact record. Type up ...
Read Guide »Sales Tools
Marketing
eCommerce
User Guide
This user guide contains a collection of articles that help you learn how to set up and use a shopping cart integration with HubSpot.
Read Guide »Inbound Marketing
Sales
Salesforce Integration
User Guide
The integration between HubSpot and Salesforce is a bridge between your marketing database and your sales database, allowing activity and ...
Read Guide »Salesforce
Sales
HubSpot Sales Outlook desktop add-in and Office 365 add-in
User Guide
This guide covers all aspects of the HubSpot Sales Outlook desktop add-in and Office 365 add-in, including logging and tracking emails and ...
Read Guide »Sales Tools
Sales
HubSpot Sales Chrome Extension
User Guide
This guide covers all aspects of the HubSpot Sales Chrome extension, including logging and tracking emails and using the sales tools from ...
Read Guide »Sales Tools
Marketing
Account Questions
Quick Answer
Marketing
Mobile Questions
Quick Answer
Sales
Calling Questions
Quick Answer
Marketing
Blog Questions
Quick Answer
Sales
Companies Questions
Quick Answer
Sales
Contacts Questions
Quick Answer
Sales
Deals Questions
Quick Answer
Design
Design Manager Questions
Quick Answer
Marketing
Documents Questions
Quick Answer
Marketing
Email Questions
Quick Answer
Marketing
Email Tracking Questions
Quick Answer
Marketing
Forms Questions
Quick Answer
Development
Integrations Questions
Quick Answer
Marketing
Reports Questions
Quick Answer
Sales
Meetings Questions
Quick Answer
Sales
Prospects Questions
Quick Answer
Marketing
Landing Pages Questions
Quick Answer
Sales
Salesforce Questions
Quick Answer
Sales
Sales Template Questions
Quick Answer
Sales
Sequences Questions
Quick Answer
Marketing
Social Questions
Quick Answer
Marketing
Site Pages Questions
Quick Answer
Sales
Tasks Questions
Quick Answer
Marketing
Workflows Questions
Quick Answer
Marketing
Calls To Action Questions
Quick Answer
Marketing
Live-Training Broadcasts
Broadcast
Sales
Accelerating Your Outreach with Sequences
Lesson
Learn how to design an outreach strategy and automate it using HubSpot Sales.
Learn more »Inbound Sales
Marketing
Creating a Blog Post
Lesson
Learn the key elements of a successful blog post and get to know how to use blogging to attract a clearly defined audience.
Learn more »Blogging
Marketing
Create a GDPR Strategy
Lesson
In this lesson you will learn what the GDPR is, the changes that will help protect personal data and the impact GDPR has on the world of ...
Learn more »Contacts Email
Sales
Capturing Inbound Leads
Lesson
Learn about the HubSpot tools that will help you find and capture inbound leads you can work with.
Learn more »Inbound Sales
Sales
CRM and Sales Walk-through
Lesson
This lesson shows you an overview of HubSpot CRM. See these features in action: Contacts, Tasks, Deals, Templates, Meetings, Sequences, and ...
Learn more »Inbound Sales CRM
Marketing
Designing a Journey-Driven User Experience
Lesson
Learn the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successful ...
Learn more »Growth-Driven Design
Sales
Providing Leads to Your Sales Team
Lesson
In this lesson, you'll learn how to use free HubSpot tools to bring high-quality leads to your sales team.
Learn more »Forms Sales Enablement Sales Tools
Sales
Creating Sales Email Templates
Lesson
Learn how to use sales email templates to find the balance between efficiency and personalization. Turn your best and most repetitive sales ...
Learn more »Email Sales Enablement Sales Tools
Sales
How to Save Time in Sales by Automating Your Prospect Research
Lesson
Learn how to automate the bulk of your prospect research, which will save you time and cut down on hours you spend manually searching the ...
Learn more »Inbound Sales Sales Tools
Sales
Creating Custom Views for Your Team
Lesson
Learn how to develop custom views that help your sales reps focus on the activities that are most important.
Learn more »Sales Tools
Other
Inbound Fundamentals
Lesson
Learn the fundamentals of the inbound methodology and how it can fuel your business.
Learn more »Inbound Marketing Inbound Sales
Sales
Working Your Leads
Lesson
Learn how to become efficient in prioritizing and communicating with your leads.
Learn more »Inbound Sales CRM
Sales
Understanding Contacts
Lesson
Contacts are the heart of your marketing and sales strategies. Learn how to manage them in HubSpot.
Learn more »Contacts Inbound Sales Sales Tools
Sales
Organizing Your Contacts
Lesson
Learn how to filter, organize, and view the contacts in your account.
Learn more »Contacts Inbound Sales CRM Sales Tools
CRM
Getting Started with the CRM
Lesson
Get started with the basic features and functionality of the CRM and sales tools.
Learn more »Inbound Sales CRM Sales Tools
Marketing
Understanding Email Deliverability
Lesson
Learn how your email deliverability strategy will help you build trust with your contacts and create long-lasting relationships.
Learn more »Email
Sales
Designing your Sales Process in HubSpot CRM
Lesson
Learn about sales deal stages and pipelines and be able to identify your sales process to create deal stages.
Learn more »Inbound Sales CRM Sales Tools
Sales
Building Lead Flows
Lesson
Learn how you can create lead flows to get your content offers in front of your visitors, and capture leads in a way that encourages your ...
Learn more »Call-to-Action Forms Reporting Content Marketing Inbound Marketing
Marketing
Creating a Lead Nurturing Workflow
Lesson
Learn about sales and marketing automation and how it will help you be more successful nurturing your leads.
Learn more »Contacts Content Marketing Inbound Marketing
Marketing
How to Attract Customers with Facebook
Lesson
Take this lesson on attracting customers with Facebook to learn how you can utilize the most popular social network to grow your business.
Learn more »Social Inbound Marketing Inbound Sales Sales Enablement Sales Tools
Marketing
Analyzing Your HubSpot Campaigns
Lesson
Interested in campaign analytics? Let's dive into why campaign analytics are important, how effective reporting can positively impact your ...
Learn more »Account Contacts Reporting Inbound Marketing
Marketing
Tracking Your Traffic Analytics
Lesson
In this lesson, you'll learn why traffic analytics are important to manage and how to effectively leverage best practices and tools to ...
Learn more »Account Contacts Reporting Inbound Marketing
Marketing
Interpreting Your Web Analytics
Lesson
Web analytics is a type of reporting that's an integral part of your inbound marketing strategy. After this lesson, you'll know how your ...
Learn more »Account Contacts Reporting Inbound Marketing
Marketing
Understanding Content Marketing
Lesson
This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful ...
Learn more »Content Marketing
Marketing
The Power of Storytelling
Lesson
Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts ...
Learn more »Content Marketing
Marketing
Generating Content Ideas
Lesson
In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a ...
Learn more »Content Marketing
Marketing
Planning a Long-Term Content Strategy
Lesson
In this lesson, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help ...
Learn more »Content Marketing
Marketing
Building a Content Creation Framework
Lesson
This lesson will teach you how to build a framework for creating content within your company.
Learn more »Content Marketing
Marketing
Becoming an Effective Writer
Lesson
In this lesson, you’ll learn how we get ideas out of our head and format them into an effective piece of content.
Learn more »Content Marketing
Marketing
Extending the Value of Your Content Through Repurposing
Lesson
In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to ...
Learn more »Content Marketing
Marketing
How to Effectively Promote Content
Lesson
In this lesson, you’ll learn how to promote content through your distribution channels, like email and social media.
Learn more »Content Marketing
Marketing
Measuring and Analyzing Your Content
Lesson
This lesson will help you understand various content marketing performance metrics and data points to track and measure to see whether or ...
Learn more »Content Marketing
Marketing
Developing a Growth Marketing Mindset
Lesson
In this lesson, you’ll learn how to instill a growth marketing mindset within your organization and how to manage your growth funnel. This ...
Learn more »Content Marketing
Marketing
Creating Topic Clusters and Pillar Pages
Lesson
Content marketers are constantly battling for the attention of their audience, but with all the content being published online, search ...
Learn more »Content Marketing
Marketing
Email Marketing and Your Business
Lesson
This lesson will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your ...
Learn more »Email
Marketing
Sending The Right Message with Lifecycle Marketing
Lesson
This lesson will introduce you to the critical importance of segmentation for your email marketing success.
Learn more »Email
Marketing
Contact Management and Segmentation
Lesson
Learn how segmentation can help you create a better experience for your recipients, and drive better results for your email program.
Learn more »Email
Marketing
The Components of a High Performing Email
Lesson
Wouldn't you like for every email to be a high-performing one? In this lesson, you will learn how to create emails that are so effective, ...
Learn more »Email
Marketing
The Essentials of Email Deliverability
Lesson
In order to see the benefit of Email Marketing, your emails need to make it into the recipient's inbox. In this lesson, you'll learn how to ...
Learn more »Email
Marketing
Developing Relationships With Lead Nurturing
Lesson
This lesson will help you integrate lead nurturing into your business and guide you through building a great lead nurturing workflow.
Learn more »Email
Marketing
Measuring Success With Email Analytics
Lesson
Long-term, sustainable success with email marketing requires a deep understanding of what works, and what doesn't. This lesson will teach ...
Learn more »Email
Marketing
Email Optimization and Testing
Lesson
Did you know that 83% of email marketers do little to no optimization? There's tremendous value in taking some time to improve your email ...
Learn more »Email
Sales
Organizing Your Contacts
Lesson
Learn how to filter, organize, and view the contacts in your account.
Learn more »Inbound Sales CRM Sales Tools
Sales
Introduction to Sales Enablement
Lesson
What is sales enablement? And why is it important? In this lesson, you'll learn the basics of sales enablement and see a real-life example ...
Learn more »Inbound Sales Sales Enablement
Sales
Aligning Your Teams Around a Unified Revenue Goal
Lesson
For a business to grow, marketing and sales teams need to have the same definition of success. In this lesson, you'll learn how to create a ...
Learn more »Inbound Sales Sales Enablement
Sales
Developing a Lead Qualification Framework
Lesson
Inbound strategies fail when leads generated by the marketing team don’t match the expectations of the sales team. In this lesson, you'll ...
Learn more »Inbound Sales Sales Enablement
Sales
Holding Your Teams Accountable With a Service Level Agreement
Lesson
Having a unified goal and lead definition is great, but you need a system of accountability to make sure marketing and sales are both ...
Learn more »Inbound Sales Sales Enablement
Sales
Maintaining Alignment With Smarketing Meetings
Lesson
In-person meetings are a great way to keep people informed, but you’ll need more than just status updates to keep the sales and marketing ...
Learn more »Inbound Sales Sales Enablement
Sales
Using Buyer Personas in Sales Enablement
Lesson
If you try to accelerate your sales process without knowing who you're selling to, you might accelerate into a dead end. In this lesson, ...
Learn more »Inbound Sales Sales Enablement
Sales
Using Jobs to Be Done in Sales Enablement
Lesson
Knowing who you sell to is only have the battle. You need to understand why people buy from you. In this class, Clay Christensen of Harvard ...
Learn more »Inbound Sales Sales Enablement
Sales
Creating a Hero Statement
Lesson
Buyer personas define who you market to; Jobs to Be Done defines why people buy from you. In this lesson, you’ll learn how to combine the ...
Learn more »Inbound Sales Sales Enablement
Sales
The Power of Content in Sales Enablement
Lesson
Content is a key piece of any sales enablement strategy. In this lesson, you’ll learn how to use content to increase your sales team’s ...
Learn more »Inbound Sales Sales Enablement
Sales
Aligning Your Business Around Content Creation
Lesson
Sales enablement content starts with marketing and sales and becomes even more valuable when other teams are involved. In this lesson, ...
Learn more »Inbound Sales Sales Enablement
Sales
Continuing Enablement After the Sale
Lesson
If you know how to enable your sales team to sell more efficiently and at a higher velocity, why not enable your customers to succeed once ...
Learn more »Inbound Sales Sales Enablement
Sales
Evaluating Sales Enablement Technology
Lesson
Technology is an important part of any sales enablement strategy. In this lesson, you’ll learn how to identify your tech needs and ...
Learn more »Inbound Sales Sales Enablement
Marketing
Introduction to Buyer Personas
Lesson
Learn how to manage buyer personas in HubSpot and why they're a core part of your inbound marketing strategy.
Learn more »Contacts
Marketing
Introduction to Content Creation
Lesson
In this lesson, you'll cover what content actually is and discuss why it's so important that inbound companies create it.
Learn more »Content Marketing
Marketing
Introduction to Keywords and SEO
Lesson
In this lesson, we'll cover the basics necessary to help you optimize your website for search engines.
Learn more »SEO
Marketing
Introduction to Blogging
Lesson
This lesson will teach you how you can create remarkable blog content that will work as a magnet to attract visitors.
Learn more »Blogging
Marketing
Introduction to Social Media
Lesson
This lesson will teach you why social media is an essential element to every inbound strategy.
Learn more »Social
Marketing
Introduction to Calls-to-Action
Lesson
Learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.
Learn more »Call-to-Action
Marketing
Introduction to Forms
Lesson
Learn why forms are a critical part of the conversion process and when to collect information about your visitors.
Learn more »Forms
Marketing
Introduction to Thank You Pages
Lesson
Learn why we want to spend the time to build out a thank you page and how to do so in HubSpot.
Learn more »Landing Pages
Marketing
Introduction to Contacts
Lesson
This lesson will teach you why your contact database is the most powerful tool in your Inbound toolbox.
Learn more »Contacts
Marketing
Introduction to Lists
Lesson
This lesson will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven ...
Learn more »Contacts
Marketing
Introduction to Email
Lesson
In this lesson, we'll review how email best practices have evolved and discuss how to manage multiple email subscriptions in HubSpot.
Learn more »Email
Marketing
Introduction to Sources
Lesson
Find out how people are discovering your website by measuring top-of-the-funnel channels like organic traffic and social media.
Learn more »Reporting
Marketing
Introduction to Landing Pages
Lesson
Learn how you can create landing pages that work like a dream to capture the maximum number of qualified leads possible.
Learn more »Landing Pages
Marketing
Growth-Driven Design Fundamentals
Lesson
Learn about Growth-Driven Design, and how to use it to build a peak-performing website to deliver user value and drive business growth
Learn more »Growth-Driven Design
Marketing
Developing a Website Strategy
Lesson
Learn how to develop a user-focused strategy, and receive the tools and templates to get started.
Learn more »Growth-Driven Design
Marketing
Creating a Growth-Driven Design Tool Stack
Lesson
Learn why having the proper tools is important and how to choose the right ones for your Growth-Driven Design tool stack.
Learn more »Growth-Driven Design
Marketing
Conducting User Research
Lesson
Learn a proven process for understanding problems and conducting user research and the methods to use to uncover key insights.
Learn more »Growth-Driven Design
Marketing
Building a Launch Pad Website
Lesson
Learn the methods for accelerating the build of your new launch pad website without sacrificing quality or content.
Learn more »Growth-Driven Design
Marketing
Implementing Continuous Improvement
Lesson
Learn a process your team can use to deliver month-over-month results in an agile, data-driven way.
Learn more »Growth-Driven Design
Marketing
Using the Website Optimization Roadmap
Lesson
Learn about the website optimization roadmap: A framework you can use to focus and prioritize your team’s work based on your website’s ...
Learn more »Growth-Driven Design
Marketing
Introduction to Building Templates With the HubSpot Design Tools
Lesson
Learn how to use the template builder, add and create modules, and even get started with your own custom module.
Learn more »CMS
Marketing
Constructing World Class Email Templates
Lesson
Marketing
Creating Engaging Page Templates
Lesson
Marketing
Engineering Effective Blog Templates
Lesson
Marketing
Designing a User-focused Experience
Lesson
Marketing
Drafting Smarter Mobile Designs
Lesson
Explore the importance of mobile-centric design, draw comparisons between responsive and adaptive design, and learn some techniques that ...
Learn more »CMS
Marketing
Fundamentals of Contextual Marketing
Lesson
Learn the concept of contextual marketing and get an overview of what you'll need to be a successful contextual marketer.
Learn more »CMS
Marketing
Designing the User Experience
Lesson
Learn how to create a positive user experience and a methodology to follow for redesigning the user experience across your website.
Learn more »CMS
Marketing
Using Personalization in Contextual Marketing
Lesson
Learn how to provide more value to your users through the usage of personalization tokens, and identify how and when to best use ...
Learn more »CMS
Marketing
Segmenting With Context
Lesson
Learn how to segment users on your website in order to provide them with the most relevant content.
Learn more »CMS
Marketing
Planning a Contextual Marketing Strategy
Lesson
Marketing
Creating Smart Content
Lesson
Sales
Inbound Sales Fundamentals
Lesson
Sales
Prioritizing Active Buyers Over Passive Buyers
Lesson
Learn how to identify the potential buyers you should be working with first.
Learn more »Inbound Sales
Sales
Earning the Attention of Today’s Empowered Buyer
Lesson
Sales
Understanding the Buyer’s Context
Lesson
Learn a lead qualification framework to guide your sales calls and meetings.
Learn more »Inbound Sales
Sales
Delivering Personalized Sales Presentations
Lesson
Create sales presentations that answer your prospects’ questions and motivate them to buy.
Learn more »Inbound Sales
Marketing
Inbound Marketing Fundamentals
Lesson
Buyers today are more empowered than ever. Learn how your marketing can adapt and evolve to match buying behaviors.
Learn more »Inbound Marketing
Marketing
Understanding Social Media Promotion
Lesson
Marketing
Developing a Conversational Growth Strategy
Lesson
Apply a conversational growth strategy to your inbound marketing efforts.
Learn more »Inbound Marketing
Marketing
Understanding Conversions
Lesson
Get to know conversions and how they fit into the moving pieces of your inbound marketing strategy.
Learn more »Inbound Marketing
Marketing
Creating a Conversion Optimization Strategy
Lesson
Expand your understanding of conversion optimization to convert more visitors and leads.
Learn more »Inbound Marketing
Marketing
Understanding Lead Nurturing
Lesson
Develop a lead nurturing strategy to build long-lasting relationships with your customers.
Learn more »Inbound Marketing
Marketing
Aligning Your Marketing With Sales
Lesson
Build a sales enablement strategy that has a significant, measurable impact on your marketing efforts.
Learn more »Inbound Marketing
Marketing
Applying a Customer Marketing Approach
Lesson
Learn why your existing customers are your most vital marketing asset.
Learn more »Inbound Marketing
Marketing
Attracting Strangers to Your Business
Lesson
If you can get a visitor to your website, you then have a potential of getting their attention and giving them information that they’d find ...
Learn more »Inbound Marketing Inbound Sales
Marketing
Converting Your Visitors
Lesson
Learn about conversion rate optimization and the basics that you'll need for a website that helps you convert your visitors into leads.
Learn more »Inbound Marketing Inbound Sales
Marketing
Closing Your Leads
Lesson
Learn why the close stage of the inbound methodology is so critical. An empowered buyer has just shifted what it means to close a customer. ...
Learn more »Inbound Marketing Inbound Sales
Marketing
Delighting Your Customers
Lesson
Learn why the inbound methodology doesn’t end with closing a customer. To be an inbound business, you need to have a system in place to ...
Learn more »Inbound Marketing Inbound Sales
Marketing
Link Building for SEO: Scaling Your Backlink Strategy
Lesson
Learn why link building is important, how to estimate number of links your web page will need, and how to build links at scale.
Learn more »SEO
Marketing
How HubSpot Uses Blogging to Rank #1 on Google
Lesson
Learn the three major strategies that HubSpot employs to rank for target keywords in Google search results.
Learn more »SEO
Marketing
Understanding Email Marketing
Lesson
Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.
Learn more »Email
Marketing
Creating a Contact Management and Segmentation Strategy
Lesson
Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create ...
Learn more »Contacts Email
Marketing
Getting Started With Facebook Ads
Lesson
Learn how to build a Facebook strategy that gets you results – including how to choose the right types of Facebook ads to fit your unique ...
Learn More »Social Advertising
Service
Inbound Service Fundamentals
Lesson
Learn how to develop a scalable system to deliver exceptional customer experiences, delight the modern customer, and earn your promoters.
Learn More »Service
Marketing
How to Find the SEO Strategy that Fits Your Business
Lesson
This lesson will showcase what you'll learn about SEO for Google, including the three major things HubSpot has done to increase our rank in ...
Learn more »SEO
Sales
Increasing Sales Efficiency With Sequence Queues and Sales Email Recommendations
Lesson
Learn how to use sequence queues and sales email recommendations to increase the efficiency and quality of your outreach at the same time.
Learn more »Inbound Sales Sales Tools
Sales
Improving Sales Transparency With Quotes
Lesson
Learn how to increase sales efficiency with quotes, so you can make sure all of the stakeholders in a sale are in sync all the time.
Learn more »Inbound Sales Sales Tools
Marketing
Sending the Right Email
Lesson
In this lesson you will learn the key components of how to send the right email, to the right person at the time and provide the most value ...
Learn more »Email
Marketing
Creating High-Performing Email
Lesson
Understand the elements of creating high-performing emails that will help you and your business create emails that engage with your ...
Learn more »Email
Marketing
Develop Relationships With Lead Nurturing
Lesson
Marketing
Packaging and Pricing Growth-Driven Design Services
Lesson
Learn how to package and price each stage of the GDD methodology and bundle multiple services.
Learn more »Growth-Driven Design
Marketing
Selling Growth-Driven Design Retainers
Lesson
Learn how to integrate GDD conversations into your existing sales strategy, key questions to ask, and what the most successful GDD agencies ...
Learn more »Growth-Driven Design
Marketing
Servicing Growth-Driven Design Clients
Lesson
Learn how to solve the most common issues agency service teams run into when implementing GDD with their clients.
Learn more »Growth-Driven Design
Marketing
Reporting, Renewing, and Upselling Growth-Driven Design Clients
Lesson
Learn how to structure Growth-Driven Design reporting calls with clients, how to effectively renew engagements, and how to identify ...
Learn more »Growth-Driven Design
Marketing
Transitioning Your Agency to Growth-Driven Design
Lesson
Learn how to develop a Growth-Driven Design transition strategy, ideas for structuring your teams and transitioning your people, and key ...
Learn more »Growth-Driven Design
Marketing
Facebook Lead Gen Tutorial
Lesson
This Facebook Lead Gen tutorial will teach you how to implement a successful Facebook lead generation campaign from start to finish.
Learn more »Social Advertising
Marketing
Dollar-a-Day Facebook Ads Strategy
Lesson
Facebook Expert and BlitzMetrics CTO Dennis Yu's strategy for Facebook ads success: the "dollar-a-day" Facebook ads strategy.
Learn more »Social Advertising
Marketing
Outlining the Design of Your Marketing Emails
Lesson
This lesson will teach you why design is important for your marketing emails and how to design a top-notch email for your contacts.
Learn more »Email
Partner
Pricing and Packaging Client Retainers
Lesson
Partner
Marketing Your Agency With HubSpot
Lesson
Learn the importance of your own agency's marketing campaigns and what resources are available from HubSpot to help.
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Partner
Understanding Agency Selling
Lesson
Learn how to sell agency retainers and the guiding principles for agency selling success.
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Partner
Identifying Quality Leads for Your Agency
Lesson
Learn how to identify and prioritize the right kind of leads and the lead generation strategies so you can generate more of them.
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Partner
Connecting With Retainer Prospects to Open the Conversation
Lesson
Learn how to connect with your high-quality leads and how to schedule the first appointment.
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Partner
Engaging Retainer Prospects With an Exploratory Call
Lesson
Learn how to excite your prospects about your services and have a comprehensive framework to assess mutual fit.
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Partner
Advising to Close the Sale for Your Agency
Lesson
Learn how to run a goal setting and planning call to set inbound targets and develop a plan with your prospect, how to run an effective ...
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Partner
Delivering Services With Guided Client Onboarding
Lesson
Learn why new client onboarding is so important and how your consulting team at HubSpot can help you develop this process.
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Partner
Managing Client-Agency Relationships
Lesson
Learn the best practices for building healthy client relationships, how to position your agency's successes when approaching contract ...
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Partner
Growing Your Agency Team
Lesson
Learn how to source and hire the right talent for the right role at the right time.
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Partner
Growing Your Agency With the HubSpot Partner Program
Lesson
Learn about how the tier program works and why it’s beneficial to become a tiered HubSpot partner.
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Sales
Tracking Your Sales
Lesson
Learn how to use deals not only to track the sales you’ve made but also to prioritize the accounts you’re currently working
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Marketing
Analyzing Your Marketing Emails
Lesson
Sending email takes time, money, and effort from you and your company; not knowing how they performed won’t help you grow and could ...
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Marketing
Testing Your Marketing Emails
Lesson
How do you improve and optimize your emails for the next send? What are the types of testing that you should do on your emails to help you ...
Learn more »Email
Marketing
Developing a Social Media Strategy
Lesson
Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, ...
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Marketing
Social Media Listening and Monitoring
Lesson
Understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use ...
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Marketing
Building a Content Strategy for Social Media
Lesson
Understand the basic types of social media content, how to develop a strategic plan, and key factors that will help your content have the ...
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Marketing
Extending Your Reach on Social Media
Lesson
Understand how to take advantage of influencer marketing and how to encourage more people to generate content that highlights your brand, ...
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Marketing
Using Social Media to Build One-to-One Relationships
Lesson
With so many users and so many other messages, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social ...
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Marketing
Understanding the Basics of Digital Advertising
Lesson
Learn about the basics of journey-based advertising, how to create great ads, what the possibilities of each network are, and how you can ...
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Marketing
Measuring Your Social Return on Investment
Lesson
While social ROI is not easy to measure, you can and should be putting systems in place to regularly track your return on investment. This ...
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Marketing
Essentials for Continued Success with Social Media
Lesson
Learn about the importance of understanding the governance and risks associated with social media through proactive word-of-mouth programs ...
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Marketing
Start Marketing Right
Lesson
Explore the foundation of getting started marketing right, and what tools in Marketing Hub Starter will help you to get started growing ...
Learn more »Email
