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Business Strategy Tutorial

Understanding the Buyer's Journey

Understanding the Buyer's Journey

Business Strategy Tutorial

Learn how to identify the research process your prospects go through leading up to making a purchase.

 

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Lesson Description:

The buyer’s journey is the active research process someone goes through leading up to making a purchase. It's a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or comparing their top choices when they're ready to make a purchase.

Instructor
Headshot of Lindsay_Thibeault

Lindsay Thibeault,
Principal Inbound Professor
HubSpot Academy

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and remarkable content, and has experience doing so in both agency and in-house settings. Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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