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Conversational Marketing Tutorial

Conversational Growth Strategy: Case Study

Conversational Growth Strategy: Case Study

Conversational Marketing Tutorial

In this case study-style lesson, you’ll take on the role of a conversational growth expert, working with the example company, Davis Trucking.

 

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Lesson Description:

In this case study-style lesson, you’ll take on the role of a conversational growth expert, working with the example company, Davis Trucking. Through a series of five videos and quizzes, you’ll work with different members of Davis Trucking to implement the inbound principles (SCOPE) across the company. Afterwards, you’ll download a workbook to begin developing your own conversational growth strategy for your business.

Instructor
Headshot of Brian_Bagdasarian

Brian Bagdasarian,
Principal Inbound Professor
HubSpot Academy

Brian Bagdasarian is the Conversational Strategist and bot whisperer for HubSpot Academy. Brian joined HubSpot via the acquisition of chatbot development platform Motion.AI, where he led strategy and business development. With nearly a decade of conversational a.i. experience, he has worked with government agencies, Fortune 1000 companies, and international banks. In his free time he enjoys skiing, boating, and spending time with his fiancée Meghan, and their animals Sarge and Ben.

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Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

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Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

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Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.