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HubSpot Marketing Software Certification

Creating a Content Strategy in HubSpot

Creating a Content Strategy in HubSpot

HubSpot Marketing Software Certification

Use the SEO tool to implement a topic-driven content strategy.

 

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Lesson Description:

The way we search has changed. A more advanced technology landscape means we can now strive to create content that matches the intent behind the search rather than obsess over keywords. In this lesson, you’ll learn why a topic-driven content strategy is important to your business, how to identify topic clusters in the SEO tool, and how to report on your content strategy efforts. You’ll also learn how to identify new topic clusters as well as how to create a pillar page, with some examples you can use for inspiration.

Instructor
Headshot of Guillaume_Delloue

Guillaume Delloue,
Principal Channel Consultant
HubSpot

Guillaume Delloue is a Principal Channel Consultant on HubSpot's Agency Partner team. Prior to this role he led marketing teams at different SaaS startups in the Boston area. During his downtime he's also a digital marketing instructor for the Startup Institute.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.