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Introduction to Graphic Design

Design Foundations: Building Brand Guidelines and Consistency

Design Foundations: Building Brand Guidelines and Consistency

Introduction to Graphic Design

Learn how to implement brand consistency in your design and set design goals.

 

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Lesson Description:

The beauty of having brand design guidelines is that they help you present a unified vision of your business. In this lesson, you'll learn how to create and use a brand style guide to create your designs within the larger context of your business. You'll also learn how to think about and create goals for your design based on where you'll publish it, whether it's on your blog, on social media, or elsewhere.

Instructor
Headshot of Philippe_Polman

Philippe Polman,
Digital Consultant
Digital Marketing Institute

Philippe is a leading digital consultant who has extensive experience in project management, digital strategy and UX design, sales, and brand management. Previous roles include: Sales Director at Cirrus Aircraft, Account Director at Edelman and Account Manager at Pelham Bell Pottinger. Philippe teaches on behalf of Digital Marketing Institute.

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