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Social Media Training

Essentials for Continued Success with Social Media

Essentials for Continued Success with Social Media

Social Media Training

Learn about the importance of understanding the governance and risks associated with social media through proactive word-of-mouth programs like employee advocacy and social media plans.

 

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Lesson Description:

Social media is an evolving field, and understanding the challenges, risks, and opportunities for continued success is critical for social media professionals. Learn about the importance of understanding the governance and risks associated with social media through proactive word-of-mouth programs like employee advocacy and social media plans. In addition, social media activities are not only positive events but may offer new challenges with significant and negative consequences to a business. Having a crisis plan that’s adaptive and proactive is critical for social media success.

Instructor
Headshot of Karen_Freberg

Karen Freberg,
Associate Professor in Strategic Communications
University of Louisville

Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville. She is also an adjunct faculty member for the West Virginia University IMC Graduate Online program. Freberg has presented at several U.S. and international research conferences, including ones in Australia, Brazil, China, Ireland, Greece, Italy, Ireland, Slovenia, Spain, Sweden, The Netherlands, and the United Kingdom. In addition to academic conferences, Freberg has presented at professional and trade conferences such as PRSA, SXSWedu, and Cannes Lions, as well as been invited to do industry workshops and talks to the Dallas Mavericks, KODA, and Signature Healthcare on social media trends and strategies. Freberg has worked various companies on the areas of social media pedagogy and certification programs, such as Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program), Adobe (EDUMax Thought Leader), and HubSpot (Social Media Certification and being an Education Founding Partner). Freberg is an author of three books, including her first solo textbook with Sage called Social media for Strategic Communication: Creative strategies and research-based applications.

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