Share This Lesson

Email Marketing Training:

The Essentials of Email Deliverability

The Essentials of Email Deliverability

Email Marketing Training:

In order to see the benefit of Email Marketing, your emails need to make it into the recipient's inbox. In this lesson, you'll learn how to measure and improve your email deliverability using both before-send and after-send best practices.

 

Watch the first video

Lesson Description:

This lesson will cover a lot of the scary stuff that happens after you hit send. The things that can keep your email out of the inbox, how to understand those factors, and how to identify strategies to do better next time. So what is Email Deliverability? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people's inboxes.

Instructor
Headshot of Tom_Monaghan

Tom Monaghan,
Postmaster and VP of Email Engineering
HubSpot

How on Earth could someone love email? Well, whether it was nature, nurture, or a BMX-related concussion early in life, one thing's for sure, Tom loves email and is the Postmaster and VP of Email Engineering at HubSpot. He eats, sleeps, walks, and talks deliverability, inbox placement rates, segmentation, calls to action, and engagement. Want to talk email? He's your guy. Just make sure you're in comfortable shoes or sitting down, cause he's a talker!

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.