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Brand Engagement Tutorial

How to Think About Engagement With Your Brand

How to Think About Engagement With Your Brand

Brand Engagement Tutorial

An introduction to Amanda Slavin's framework for measuring and growing engagement.

 

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Lesson Description:

High engagement is the key to not just getting customers, but retaining them and converting them into brand promoters. But what does 'engagement' actually mean, and how do you measure it? This lesson introduces engagement in a helpful framework from business leader Amanda Slavin, called the "Seventh Level Engagement" framework. Her framework involves seven distinct levels of engagement you can actually quantify so that you can measure and grow engagement among your leads and customers. When you truly understand how engaged your audience is with your brand, you’ll be able to focus on the right marketing messaging and the right channels to actually increase that engagement.

Instructor
Headshot of Amanda_Slavin

Amanda Slavin,
Founder and CEO
CatalystCreativ

With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line.

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