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Agency Services Training

Positioning and Promoting Your Inbound Services

Positioning and Promoting Your Inbound Services

Agency Services Training

Develop a strong agency positioning statement and marketing campaign.

This course is only available to HubSpot Agency Partners.

 

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Lesson Description:

A strong agency positioning statement can be the difference between charging a premium rate for services and a low rate with little to no margin. Learn how to develop your own positioning, how to optimize your website around this positioning, and how to capture the right audience with a targeted campaign. This lesson also features the stories of two agencies and how they've approach their own positioning.

Instructor
Headshot of Kevin_Dunn

Kevin Dunn,
Inbound Professor
HubSpot Academy

Kevin Dunn is the inbound professor on HubSpot Academy responsible for educating and inspiring HubSpot's community of agency partners. Outside of the orange walls at HubSpot, he's an avid New England sports fan and chaser of live music — and if you catch him at lunch, he's likely eating a burrito. He's not superstitious, but he is a little stitious.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

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Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

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Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.