Social Media Listening and Monitoring

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Lesson Description:

Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

Instructor

Eric Peters,
Senior Growth Marketing Manager
HubSpot

Eric Peters is the Senior Growth Marketing Manager at HubSpot Academy, overseeing acquisition and growth marketing. Over the past ten years, Eric has held various digital marketing positions for growth stage platform technology companies with a focus on building trust through unique digital experiences. Eric currently sits on the Industry Advisory Board for Udacity, helping to advise the online course provider's digital marketing curriculum. On the weekends, you'll find Eric fishing for stripers in the Boston harbor and playing tennis.

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