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Understanding HubSpot Lead Scoring

Understanding HubSpot Lead Scoring

Use lead scoring to prioritize your outreach efforts by creating a process for assigning a value to each lead.

 

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Lesson Description:

You can use lead scoring to prioritize your outreach efforts by creating a process for assigning a value to each lead. In this lesson you'll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and the insight you'll gain with lead scoring.

Instructor
Headshot of Courtney_Sembler

Courtney Sembler,
Inbound Professor
HubSpot Academy

Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about contact management, lists, email, workflows/marketing automation and lead scoring. She is devoted to education, environmental programs and an avid Sports Fan (Go Niners).

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