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Social Media Training

Understanding the Basics of Digital Advertising

Understanding the Basics of Digital Advertising

Social Media Training

Learn about the basics of journey-based advertising, how to create great ads, what the possibilities of each network are, and how you can begin determining your advertising budget.

 

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Lesson Description:

Digital advertising—the inbound way—adds value by offering useful content, driving relevant traffic, and turning those visitors into high-quality leads. Learn about the basics of journey-based advertising, how to create great ads, what the possibilities of each network are, and how you can begin determining your advertising budget.

Instructor
Headshot of Alex_Girard

Alex Girard,
Product Marketer
HubSpot

Alex is a Product Marketer at HubSpot, focusing on the Marketing Hub and specifically the ads and social tools. Working closely with the ads product team, Alex has gained a deep understanding of how to build and execute an effective ads strategy. He's passionate about helping marketers incorporate advertising into their marketing efforts at every stage of their buyer's journey.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

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Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.