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Brand Engagement Tutorial

Understanding the Bottom 3 Levels of the Seventh Level Engagement Framework

Understanding the Bottom 3 Levels of the Seventh Level Engagement Framework

Brand Engagement Tutorial

Learn all about disengagement and how to re-engage your audience.

 

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Lesson Description:

This lesson covers the three most disengaged stages in Amanda Slavin's "Seventh Level Engagement" framework. People in any of these levels can be worked slowly up to higher levels of engagement, with the goal of getting as much of your audience as possible to the seventh level. In this lesson, we'll define these three levels, help you identify the metrics you can use to measure how engaged your audience is at these levels, and then provide specific tactics to move your audience up to higher levels of engagement for a variety of marketing channels.

Instructor
Headshot of Amanda_Slavin

Amanda Slavin,
Founder and CEO
CatalystCreativ

With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line.

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