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Brand Engagement Tutorial

Understanding the Top 4 Levels of the Seventh Level Engagement Framework

Understanding the Top 4 Levels of the Seventh Level Engagement Framework

Brand Engagement Tutorial

Learn all about engaging your audience at the highest levels.

 

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Lesson Description:

This lesson covers the four most engaged stages in Amanda Slavin's "Seventh Level Engagement" framework. In this lesson, we'll define these four levels, help you identify the metrics you can use to measure how engaged your audience is at these levels, and then provide specific tactics to move your audience up to even higher levels of engagement for a variety of marketing channels – and keep them engaged at the highest levels. The lesson includes specific examples of brands who have successfully moved people up to higher levels of engagement in their own business. It concludes with two worksheets you can download to identify where your own audience is, and which levers your team can pull to increase engagement with your own, specific audience.

Instructor
Headshot of Amanda_Slavin

Amanda Slavin,
Founder and CEO
CatalystCreativ

With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line.

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