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Social Media Training

Using Social Media to Build One-to-One Relationships

Using Social Media to Build One-to-One Relationships

Social Media Training

With so many users and so many other messages, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social media as a traditional push channel. It means that it’s time to shift focus and start looking at social media as what it’s best used for: building one to one, meaningful relationships.

 

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Lesson Description:

Long gone is the time that marketers could push a message out to a social channel and be able to trust that their audience would see it. Now, with so many users and so many other messages, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social media as a traditional push channel. It means that it’s time to shift focus and start looking at social media as what it’s best used for: building one to one, meaningful relationships. Individuals who engage with you on social are likely to trust you more, have deeper loyalty, and will be more likely to recommend your products and services to others.

Instructor
Headshot of Crystal_King

Crystal King,
Social Media Professor
HubSpot Academy

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig Green Mountain, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US.

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