--- title: LInkedIn-HubSpot Initiate Program Syllabus description: LinkedIn-HubSpot Initiate Program Syllabus --- [![LInkedIn-InitiateLogo-CMYK_medium.png](https://137828.hs-sites.com/hs-fs/hubfs/LInkedIn-InitiateLogo-CMYK_medium.png?width=648&name=LInkedIn-InitiateLogo-CMYK_medium.png "LInkedIn-InitiateLogo-CMYK_medium.png")](http://offers.hubspot.com/linkedin-initiate-enrollment) ## Linkedin initiate powered by HubSpot Syllabus 2017 OTime to complete: 2 hours per week over 4 weeks   Congratulations on your acceptance to LinkedIn Initiate powered by HubSpot. The LinkedIn Initiate program is powered by HubSpot and is a 4 week program designed to help businesses like yours start marketing online - and be great at it. You’ll get all the tools and training you need to advertise on the web, including live help and private consultations with dedicated experts as you get setup with HubSpot and your LinkedIn Ads account and follow the steps to complete your project. *** *** What to Expect: : LinkedIn Initiate Overview More ### Welcome to the LINKEDIN INITIATE program Congratulations on your decision to participate in the LinkedIn Initiate program, and welcome! We're looking forward to helping you to get a successful LinkedIn Sponsored Ads campaign running for your business. #### HOW THE LINKEDIN INITIATE PROGRAM WORKS Over the next four weeks, your instructor, Gil Roeder, from HubSpot will guide you as you use HubSpot software to create a landing page designed to encourage visitors to convert, and use LinkedIn Sponsored Ads to send relevant traffic to that landing page. You'll have access to a video library which will help you complete steps to create, run, and optimize your on-line marketing campaign. You will also have the opportunity to work directly with Gil Roeder and Maria Centeio in 1-1 consulting sessions via office hours. Any time during the 4 week program that you need help or have a question as you work through the steps, you'll have direct access to Gil or Maria via these 1:1 online consulting sessions. These are your sessions to use however you want, so take advantage of them! #### LINKEDIN INITIATE PROGRAM COMMUNICATIONS All of your homework assignments and tasks to complete are listed on this page, so refer to it often! Links to all of the materials will be provided here in the syllabus and in the associated project. You'll also be able to schedule office hours sessions as you go - see the "meet your instructor" session below to get started scheduling. All correspondence regarding the LINKEDIN INITIATE Program will be sent from groeder@hubspot.com and have LINKEDIN INITIATE program in the Subject Line. All correspondence regarding scheduling of office hour sessions will come from Gil Roeder groeder@hubspot.com. Please save these addresses to your contacts database now to ensure you receive all of our messages to you. #### HOW TO SUCCEED WITH LINKEDIN INITIATE You will get out of this program exactly what you put into it. Prepare now to make the most of this valuable opportunity and commit to finishing each step and seeing the program through to completion. The program is designed to help you accomplish your learning and marketing goals. You can work through everything or pick the most relevant parts for you. Your first office hours session will help us to understand what you are looking to accomplish so that we can best ensure that you get what you need.  Reviewing the self-paced materials online, implementing the action steps outlined during the course, and checking in with Gil or Maria in office hours will ensure that you accomplish your goal. *The information you provide to HubSpot and the training services provided by HubSpot are subject to HubSpot’s Terms of Service (“ToS”) found at: [http://www.hubspot.com/terms-of-service](https://www.hubspot.com/terms-of-service).* #### Successful completion of the program: To successfully complete this program: - Attend an office hours session - Sign up for HubSpot Marketing Free - Launch an LinkedIn Sponsored campaign - Use the resources provided as you see fit Your Instructors: Meet Gil & Maria get contact info, and schedule office hours More ### Meet and connect with your instructors | ![GilHeadshot](https://137828.hs-sites.com/hs-fs/hub/137828/file-2612262615.jpg?width=176&name=file-2612262615.jpg) | Meet Gil! Gil is Gil Roeder has been an entrepreneur for many years having started and grown 5 companies. He's been at HubSpot for 6 years now spending most of his time advising businesses on marketing strategy and growing their business using a combination of Inbound Marketing strategies, paid search strategies & HubSpot software. In his spare time he writes books about technology, runs an art studio featuring his own artwork and is a rock and jazz musician![](https://ci5.googleusercontent.com/proxy/rZOr2OtHQBL8w0aJ6VDIMgvND7lzAjRNVG4n8_I_hvpRwhDjWJKqb91O-4P-o21yqC4jRHuV1bL0i8cqskDWslyUr2Gdmn5IZK4Yro4t3IYPZLwYD1Yq4HvrQ-3lmRzYkfhw0vt4366KEBbRfjuRxwWJvxHjYCyxlI7H6fudGX2NURADdVEX1ScU8pSapt8h5NoiVlfzl0QPMI3o1lv3P3kkHNr53h2efaaBKw=s0-d-e1-ft#http://t.signauxdix.com/e1t/o/5/f18dQhb0SdYj8bGch0W2n0x6l2B9gXrW7sKj6v8DRqFlW7dKSyH16gGDTf2szkzm01?si=8303063&pi=1bccb2f8-f8b2-4d1c-a084-4e571089d4b0). [Schedule Office Hours with Gil](http://bit.ly/19BcXmo) or email him at groeder at hubspot.com. | | --- | --- | |   |   | ### How office hours work: Office hours are a one-on-one session with you and the instructor. Just click on the link next to the instructors name to schedule office hours. After you click the link, you'll be presented with the available times.  Click on the time that works best for you to book the meeting. After you book, you'll receive an email update with a phone number and a link to share screens. These work best if you're at your computer, and be sure to have any passwords you might need ready to go. If you can't make a meeting that you have scheduled, please let us know by sending us an email or simply declining the invite. We look forward to talking with you! The Program: Videos, Homework, Office Hours More ### Everything you need to get your work done Getting Started - [Schedule an office hour session](http://bit.ly/19BcXmo) (30 minute 1-1 consult with Gil or Maria) - Watch the intro video - Create a campaign - Run your campaign - Optiimize your Campaign - Continue marketing and next steps Help is available! You can [schedule office hours with Gil](http://bit.ly/19BcXmo).    - **Getting Started Homework:**  - - [Setup HubSpot](https://www.hubspot.com/products/marketing/free) - If you are an existing HubSpot customer - [Setup Ads Tool](https://app.hubspot.com/upgrades/53/ads) - [Setup LinkedIn Ads account](http://www.linkedin.com/ads) - **[Complete steps 1-2 of your project! ](https://academy.hubspot.com/projects/setup-linkedin-sponsored-ads-v1)** #### Week 2: GETTING STARTED WITH LINKEDIN SPONSORED CONTENT AND LANDING PAGES - **Homework:** Build your landing page - **Homework:** Build your LinkedIn Sponsored Content campaign and start sending people to your landing page! **[Complete steps 3-8  of your project!](https://academy.hubspot.com/projects/setup-linkedin-sponsored-ads-v1)** #### Week 3-4: OPTIMIZING YOUR LINKEDIN SPONSORED CONTENT CAMPAIGN PERFORMANCE - **Homework:** Get even more out of your LinkedIn Sponsored Ads by optimizing! - **[Complete step 9 of your project](https://academy.hubspot.com/projects/setup-linkedin-sponsored-ads-v1)** - [Optional: Complete step 10-12 of your project ](https://academy.hubspot.com/projects/setup-linkedin-sponsored-ads-v1) - Let us know what you think  [**Please take this survey**](https://www.surveymonkey.com/r/ZTW7H5W) - we want to know what you think. - See the next section of the Syllabus titled Graduation to see what's next! Graduation: Give us your feedback and find out what to do before the program ends More ### We hope you've enjoyed the Academy! Congratulations on making it this far! You've come a long way, and hopefully learned what you need to do to grow your business using AdWords and Inbound Marketing. Here are some final steps to take before the program ends. #### REVIEW YOUR ADWORDS PERFORMANCE Want to do one final performance review? We do too! Schedule a 1:1 office hours call with [Gil](http://bit.ly/19BcXmo). During this call you’ll review your LinkedIn Sponsored Ads performance and get recommendations for improvement. #### COMPLETE THE END OF PROGRAM SURVEY We really, really, really, need your feedback. [Please complete the survey](https://www.surveymonkey.com/r/ZTW7H5W), and be sure to give us your mailing address so we can send you your certificate of completion and some swag! #### CRAVING EVEN MORE LEARNING AND EDUCATION? [Get Inbound Marketing certified](https://academy.hubspot.com/certification) for free, and master the core concepts of Inbound Marketing. #### GRADUATION REQUIREMENTS: To receive a graduation certificate, at least one of the below requirements must be met: 1. Attend 3 or more webinars 2. Publish a landing page and thank you page 3. Launch an LinkedIn Sponsored Ads campaign