Lessons

As a sales rep, you need to help your contacts achieve their goals and overcome their challenges. To do this, you need strategies that will ...

• 7 Steps
• 5 Videos
• 11 Minutes

When people first started blogging, they mostly wrote personal accounts sharing their lives or their travels. And while people still do this...

• 4 Steps
• 3 Videos
• 21 Minutes

The General Data Protection Regulation (GDPR) to be enforced starting on May 25th, 2018 will increase the obligations on organizations who c...

• 5 Steps
• 1 Videos
• 13 Minutes

This lesson shows you an overview of HubSpot CRM. See these features in action: Contacts, Tasks, Deals, Templates, Meetings, Sequences, a...

• 10 Steps
• 10 Videos
• 22 Minutes

Learn the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successfu...

• 6 Steps
• 3 Videos
• 24 Minutes

Your sales team is tasked with helping leads become customers. As a sales leader, you need to ensure that your team has a steady stream of h...

• 4 Steps
• 5 Videos
• 23 Minutes

As a sales rep, you probably find yourself answering the sames questions repeatedly. You can save a lot of time by using email templates to ...

• 7 Steps
• 4 Videos
• 19 Minutes

Learn how to automate the bulk of your prospect research, which will save you time and cut down on hours you spend manually searching the...

• 6 Steps
• 4 Videos
• 14 Minutes

Learn how to develop custom views that help your sales reps focus on the activities that are most important.

• 7 Steps
• 4 Videos
• 18 Minutes

As an inbound marketer you know that you know that your contacts are the heart of marketing and sales strategy, both sides work towards the ...

• 3 Steps
• 1 Videos
• 4 Minutes

If you're in sales, you don't have time to sift through messy data. As your CRM fills up with prospects, leads, and customers, it becomes mo...

• 12 Steps
• 5 Videos
• 18 Minutes

Get started with the basic features and functionality of the CRM and sales tools.

• 12 Steps
• 6 Videos
• 13 Minutes

In this lesson you'll hear from the assistant postmaster at HubSpot and learn how to identify trends in your email deliverability me...

• 4 Steps
• 3 Videos
• 29 Minutes

As a sales manager, you need to ensure that your team is executing a sales process that is repeatable and measurable. This means you need to...

• 8 Steps
• 5 Videos
• 19 Minutes

Learn how you can create lead flows to get your content offers in front of your visitors, and capture leads in a way that encourages your...

• 7 Steps
• 4 Videos
• 27 Minutes

The purpose of lead nurturing is to develop relationships with your potential customers through a communication process that guides them thr...

• 8 Steps
• 3 Videos
• 16 Minutes

Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customer...

• 7 Steps
• 4 Videos
• 16 Minutes

Inbound marketing campaigns are concentrated efforts to attract prospects through relevant and helpful content and help you determine offers...

• 8 Steps
• 4 Videos
• 16 Minutes

If you think getting quality traffic to your website is a challenge, you're not alone. According to the State of Inbound report, the...

• 11 Steps
• 8 Videos
• 25 Minutes

Your company's website is the central hub for your prospect's and customer's interactions with your online brand. The more...

• 8 Steps
• 3 Videos
• 18 Minutes

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent cont...

• 3 Steps
• 2 Videos
• 10 Minutes

Content marketers are constantly battling for the attention of their prospects and customers. To help ensure that you're heard, you ...

• 4 Steps
• 3 Videos
• 25 Minutes

Humans are always coming up with new ideas. Whether we're just laying in bed, commuting to work, or going out for a run, our minds have a se...

• 4 Steps
• 3 Videos
• 16 Minutes

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be creat...

• 4 Steps
• 3 Videos
• 20 Minutes

A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson will teach you how to build...

• 4 Steps
• 3 Videos
• 20 Minutes

In the digital world of inbound, the first impression of your business comes through your writing. You can have the best company, the bes...

• 4 Steps
• 3 Videos
• 23 Minutes

A wise marketer looks for efficiencies when it comes to content output. Repurposing content is a strong content creation method of recycl...

• 4 Steps
• 3 Videos
• 24 Minutes

Most marketers spend more time creating content than actually getting the word out by promoting it. When it comes to promoting content, y...

• 4 Steps
• 3 Videos
• 25 Minutes

What's the point of creating content if you don't know whether it's working or not. This lesson will help you understand v...

• 4 Steps
• 3 Videos
• 26 Minutes

Understanding how to be creative and have an eye for seeking out new opportunities is what will set you apart from your competitors and o...

• 4 Steps
• 3 Videos
• 21 Minutes

If you want to create effective content that converts visitors into leads and eventually customers, you need to create a helpful, positiv...

• 4 Steps
• 3 Videos
• 20 Minutes

Over the past few decades, people have radically changed the way they live, work and buy. This lesson will give you an overview of an adapti...

• 4 Steps
• 3 Videos
• 19 Minutes

Lifecycle marketing will guide you when using email to communicate with your contacts - from their first point of contact all the way throug...

• 4 Steps
• 3 Videos
• 27 Minutes

This class builds on the concept of segmentation that was introduced in the Lifecycle Marketing class. A well-managed, clean and up-to-date ...

• 4 Steps
• 3 Videos
• 21 Minutes

You might be asking, "why should I care about people engaging with my emails?" Isn't it enough for people to open and read...

• 4 Steps
• 3 Videos
• 28 Minutes

This lesson will arm you with both an understanding and a practical framework for using design to improve the messaging and performance o...

• 4 Steps
• 3 Videos
• 22 Minutes

This lesson will cover a lot of the scary stuff that happens after you hit send. The things that can keep your email out of the inbox, ho...

• 4 Steps
• 3 Videos
• 38 Minutes

This lesson will teach you how to create a data-driven email marketing program. Long-term, sustainable success with email marketing requires...

• 4 Steps
• 3 Videos
• 27 Minutes

Did you know that 83% of email marketers do little to no optimization? There's tremendous value in taking some time to improve your email pr...

• 4 Steps
• 3 Videos
• 27 Minutes

Most researchers agree that the average buyer does 70% of their buying research before they ever talk to sales, and 59% would prefer not ...

• 4 Steps
• 3 Videos
• 18 Minutes

The first step to implementing a sales enablement strategy at your company is figuring out what you want to achieve. The purpose of sales...

• 3 Steps
• 2 Videos
• 9 Minutes

An important part of sales enablement is getting marketing involved in generating leads. But in order for your marketing team to be able to ...

• 4 Steps
• 3 Videos
• 21 Minutes

Did you know that 69% of high-performing companies rank communicating business goals company-wide as the most important and effective way...

• 5 Steps
• 4 Videos
• 33 Minutes

When it comes to getting sales and marketing working together, maintenance is key. No matter what other measures you have in place to align ...

• 4 Steps
• 3 Videos
• 20 Minutes

One of the most important things your company can do is get a clear definition of who your ideal customer is. This definition needs to be...

• 4 Steps
• 3 Videos
• 21 Minutes

If you want to understand what your customers are trying to do, you're going to want to use something called jobs theory. Jobs theor...

• 4 Steps
• 3 Videos
• 28 Minutes

If you've developed your buyer personas and identified the jobs to be done for those personas, you might have discovered that there ...

• 4 Steps
• 3 Videos
• 19 Minutes

Sales enablement is the processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. The content...

• 5 Steps
• 4 Videos
• 25 Minutes

Here's a question for you. In your organization, who creates more content: the marketing or sales team? Chances are, you guessed the marketi...

• 5 Steps
• 4 Videos
• 24 Minutes

When thinking about sales enablement, it's easy to think that your job is done once the sale closes. Most companies put a lot of tho...

• 5 Steps
• 3 Videos
• 21 Minutes

Sales enablement is the processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. Once you have ...

• 4 Steps
• 3 Videos
• 17 Minutes

Your website is a critical component to your business. Yet, the frustrations, risks, and lack of results associated with traditional webs...

• 5 Steps
• 3 Videos
• 29 Minutes

Would you ever attempt to build a house without a blueprint? Would you let a doctor operate on you without any previous check ups? No! Th...

• 11 Steps
• 9 Videos
• 55 Minutes

The right tools can help you unlock new possibilities, get more done in less time, and maximize impact. Implementing a tool stack - a ter...

• 4 Steps
• 2 Videos
• 21 Minutes

Understanding the world through the eyes of your users is critical to building a successful website. Your users know what they want, so list...

• 5 Steps
• 3 Videos
• 24 Minutes

Most website redesigns are expensive, stressful, and time-consuming. Sounds draining, right? Introducing the launch pad website. Rather than...

• 7 Steps
• 5 Videos
• 34 Minutes

With your launch pad website live, it's time to start collecting user data and implementing high-impact items. In this lesson, you&#...

• 8 Steps
• 6 Videos
• 44 Minutes

How can you be sure your team is working on the most impactful things at the right time? In this lesson, you'll learn the website op...

• 9 Steps
• 6 Videos
• 45 Minutes

HubSpot's Content Management System (CMS) is a complete inbound marketing platform for hosting your website, blog, and landing pages...

• 14 Steps
• 7 Videos
• 50 Minutes

Building an email in other tools is a bit like building a house without screws. HubSpot pulls all of the pieces together, ensuring that your...

• 3 Steps
• 3 Videos
• 36 Minutes

Websites are a living asset that should be continually optimized, built, and invested in. Building within HubSpot will empower your team to ...

• 3 Steps
• 3 Videos
• 36 Minutes

A central tenant of the inbound methodology is to educate and empower your audience, and your blog is a great tool to do so. Hosting your bl...

• 3 Steps
• 3 Videos
• 20 Minutes

Designing for your user's needs is vital to successful design. To best optimize your site with your users in mind, we'll teach ...

• 3 Steps
• 3 Videos
• 21 Minutes

With over 80% of internet users owning a smartphone, the world is moving towards mobile, so mobile-centric design is fundamental to the user...

• 4 Steps
• 3 Videos
• 18 Minutes

Contextual marketing allows you to create a personalized website experience for each visitor based on their needs, habits, and goals. In ...

• 3 Steps
• 3 Videos
• 12 Minutes

Nearly 90% of SMBs cite websites as their most important marketing tactic, and when marketing is spot-on sales will follow. A website with a...

• 3 Steps
• 3 Videos
• 20 Minutes

Personalization is a tool that you can use inside of your larger contextual marketing strategy to provide more value to your users through d...

• 4 Steps
• 3 Videos
• 8 Minutes

Showing the most relevant information to your users creates a great experience for them. Segmentation is what makes contextual marketing pos...

• 7 Steps
• 7 Videos
• 19 Minutes

It's difficult to determine how you'll add contextual marketing, what segments to create, where to place the smart content and more. This le...

• 3 Steps
• 3 Videos
• 14 Minutes

HubSpot has a number of Smart Content tools to help you implement your contextual marketing strategy. By utilizing tools like Smart Forms, S...

• 11 Steps
• 7 Videos
• 24 Minutes

Inbound sales transforms selling to match the way people buy. This lesson covers the big-picture view of why you need an inbound sales strat...

• 3 Steps
• 2 Videos
• 18 Minutes

Identifying the right business opportunities from the start can be the difference between a thriving business and a failing one. This les...

• 6 Steps
• 5 Videos
• 28 Minutes

When inbound salespeople connect with potential buyers, they personalize their outreach for each individual buyer. This lesson demonstrates ...

• 7 Steps
• 4 Videos
• 32 Minutes

In the explore phase of your inbound sales strategy, you need to create an exploratory conversation so that you're in control but yo...

• 6 Steps
• 5 Videos
• 30 Minutes

Prospects want to know how products and services are specifically going to help them and their situation. This lesson covers the best pra...

• 6 Steps
• 5 Videos
• 22 Minutes

The buying process has changed. Buyers today are more empowered than ever. Buyers have information readily and infinitely available to them ...

• 3 Steps
• 3 Videos
• 33 Minutes

Developing a strong social media strategy is key to successfully engaging customers and promoting your business. Your customers and prospect...

• 12 Steps
• 6 Videos
• 45 Minutes

Marketers have conversations to build relationships every day. But what if you could use new technology to have one-to-one interactions w...

• 7 Steps
• 5 Videos
• 26 Minutes

Conversions can act as health checks that let you know if your marketing, promotional, lead nurturing, or conversational marketing strategie...

• 6 Steps
• 4 Videos
• 24 Minutes

A key challenge faced by marketers today is not getting enough leads. But how do you continue to hit your goals without exponentially inc...

• 5 Steps
• 3 Videos
• 16 Minutes

Understanding the fundamentals of lead nurturing will help you build long-lasting relationships with your customers. The purpose of a lea...

• 4 Steps
• 3 Videos
• 23 Minutes

It's important to understand that a marketer's role doesn't end after converting a lead. Marketing plays an integral role ...

• 2 Steps
• 2 Videos
• 19 Minutes

With today's empowered buyer, you need to be in the mindset that your best marketing channel is actually going to be your existing c...

• 3 Steps
• 3 Videos
• 20 Minutes

SEO is an important strategy for being discoverable on the internet, and the higher you rank, the easier your content will be to find on maj...

• 6 Steps
• 4 Videos
• 17 Minutes

Blogging is HubSpot's primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand throug...

• 9 Steps
• 8 Videos
• 34 Minutes

In today's world, there are endless ways to communicate, but email marketing is still an important inbound tool for having conversat...

• 4 Steps
• 3 Videos
• 19 Minutes

To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as produ...

• 4 Steps
• 3 Videos
• 15 Minutes

In this lesson, Facebook Expert Amanda Bond teaches you how to set yourself up for success with Facebook ads. You'll learn how to build a Fa...

• 9 Steps
• 6 Videos
• 24 Minutes

People continue to evolve how they buy, and modern customers are more demanding than ever. That's why you need to engage your customers in t...

• 8 Steps
• 6 Videos
• 61 Minutes

Getting your content to rank highly in search results depends predominantly on two things: One, improving discovery and relevance by creatin...

• 5 Steps
• 3 Videos
• 12 Minutes

In sales outreach, there's often a trade-off between efficiency and quality. But not anymore! In this lesson, you'll learn how to use sequen...

• 3 Steps
• 3 Videos
• 5 Minutes

HubSpot CRM and Sales Hub make it easy to keep your prospects, CRM, and boss all on the same page. With deals and products to track sales in...

• 2 Steps
• 2 Videos
• 5 Minutes

When you send the right email, you have a better chance of converting your leads into customers because you are sending the most contextual ...

• 4 Steps
• 3 Videos
• 18 Minutes

Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And ema...

• 4 Steps
• 3 Videos
• 28 Minutes

Lead nurturing is important to inbound marketing because it's your opportunity to provide value to your leads and customers and help them gr...

• 4 Steps
• 3 Videos
• 33 Minutes

By using Growth-Driven Design, you have the potential to dramatically impact your client's results and agency's growth, but it ...

• 10 Steps
• 5 Videos
• 49 Minutes

Your sales team's job is to educate and inspire prospects about why Growth-Driven Design is the best process to drive business growt...

• 12 Steps
• 5 Videos
• 38 Minutes

Your service team is responsible for delivering on the promise of Growth-Driven Design, but this is easier said than done. In this lesson...

• 9 Steps
• 3 Videos
• 58 Minutes

Great long-term client relationships are rooted in a solid foundation of communication and reporting. In this lesson, you'll learn h...

• 5 Steps
• 3 Videos
• 31 Minutes

Growth-Driven Design has been proven to impact client results and agency growth, but you can't transition to GDD overnight. In this ...

• 7 Steps
• 3 Videos
• 46 Minutes

Learn the basics of designing and implementing a successful lead generation campaign on Facebook, using three effective lead gen tactics: or...

• 8 Steps
• 6 Videos
• 35 Minutes

Learn why the dollar-a-day strategy is the cheapest way to get your brand and products seen by a wider audience, what the dollar-a-day Faceb...

• 6 Steps
• 5 Videos
• 36 Minutes

Content and design are equally important partners in delivering valuable emails to your contacts. A well-designed email will drive your cont...

• 4 Steps
• 3 Videos
• 22 Minutes

As an inbound agency, achieving profitability is likely your top priority. Having a healthy profit margin will help you do a number of thing...

• 7 Steps
• 4 Videos
• 25 Minutes

How many hours a week do you spend thinking about your agency's marketing strategy? Probably not that many, but you're not alon...

• 4 Steps
• 3 Videos
• 23 Minutes

Do you want to sell more business? Or sell larger retainers? Longer retainers? Do you want to improve the profit margins on your deals? I...

• 4 Steps
• 3 Videos
• 13 Minutes

The identify phase of the inbound sales framework is vital for your agency, and the more qualified leads you're able to identify the...

• 5 Steps
• 3 Videos
• 15 Minutes

When you get into a conversation with a prospect, how do you feel? Does the conversation run smoothly? Is it just that you wish you had m...

• 4 Steps
• 3 Videos
• 30 Minutes

The explore phase is one of the most, if not the most, important parts of an agency's sales process. The exploratory call is the fir...

• 5 Steps
• 4 Videos
• 42 Minutes

At this stage of the sales process, you're in a great position to advise and close the sale. The advise phase is all about helping y...

• 5 Steps
• 4 Videos
• 42 Minutes

Having a clear onboarding process is critical for post-sales success and the engagement you're about to begin with a brand new clien...

• 3 Steps
• 2 Videos
• 13 Minutes

Consistency and transparency are paramount to fostering healthy client-agency relationships. Having good working relationships with happy cl...

• 4 Steps
• 3 Videos
• 25 Minutes

As your agency successfully sells more retainers and delivers more services, the time is going to come where the work you're schedul...

• 4 Steps
• 3 Videos
• 33 Minutes

HubSpot's partner tier program is designed to acknowledge top partners who have not only brought the inbound message to the most cli...

• 3 Steps
• 2 Videos
• 13 Minutes

Analysis is essential to everything you do as an inbound professional. And not just with email but on every channel you're using, an...

• 4 Steps
• 3 Videos
• 16 Minutes

Before sending an email, you're planning, preparing, and carefully crafting the emails that you send. So why, after all of that, are...

• 4 Steps
• 3 Videos
• 20 Minutes

Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and...

• 11 Steps
• 6 Videos
• 46 Minutes

Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’...

• 9 Steps
• 5 Videos
• 28 Minutes

Social media is nothing without the content that makes it interesting for its users. Having great content can make all the difference when i...

• 12 Steps
• 7 Videos
• 46 Minutes

For brands that really want to amp up their overall reach, it’s important to find ways to get messages into the hands of others—both influen...

• 8 Steps
• 5 Videos
• 27 Minutes

Long gone is the time that marketers could push a message out to a social channel and be able to trust that their audience would see it. Now...

• 8 Steps
• 4 Videos
• 29 Minutes

Digital advertising—the inbound way—adds value by offering useful content, driving relevant traffic, and turning those visitors into high-qu...

• 10 Steps
• 5 Videos
• 34 Minutes

What is social media return on investment, or ROI? Simply put, it’s the results you get from everything you do in social media, ranging from...

• 8 Steps
• 4 Videos
• 19 Minutes

Social media is an evolving field, and understanding the challenges, risks, and opportunities for continued success is critical for social m...

• 8 Steps
• 4 Videos
• 46 Minutes

In the world of inbound there are many ways for you to start and grow your business. You have many options for tools, training and framew...

• 9 Steps
• 7 Videos
• 18 Minutes

It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential prew...

• 6 Steps
• 4 Videos
• 26 Minutes

It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential writ...

• 6 Steps
• 4 Videos
• 26 Minutes

It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential edit...

• 5 Steps
• 4 Videos
• 26 Minutes

A conversational strategy builds on the core concepts of inbound and has the end goal of empowering you to develop 1:1 relationships at ...

• 8 Steps
• 5 Videos
• 28 Minutes

The relationships you build with prospects today might happen outside their email inbox. And that's a good thing. Conversational mar...

• 6 Steps
• 3 Videos
• 8 Minutes

When preparing to launch a conversational strategy, you need to organize your shared knowledge resources. Before you can properly execute...

• 4 Steps
• 3 Videos
• 21 Minutes

You can use lead scoring to prioritize your outreach efforts by creating a process for assigning a value to each lead. In this lesson you...

• 5 Steps
• 2 Videos
• 7 Minutes

Visualizing your business as a funnel is easy because anytime you look at a graph representing a conversion process, the chart itself is...

• 3 Steps
• 2 Videos
• 10 Minutes

Developing a digital advertising strategy is crucial to businesses looking to build brand awareness, expand their reach and drive revenue...

• 6 Steps
• 6 Videos
• 30 Minutes

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology sh...

• 4 Steps
• 3 Videos
• 33 Minutes

It’s not enough to talk about why your business should adopt the inbound methodology. You need to apply a set of best practices, or guidelin...

• 3 Steps
• 2 Videos
• 22 Minutes

If you want your company to grow better, you need a deep understanding of your ideal customer. To get there, we recommend creating a buyer p...

• 3 Steps
• 2 Videos
• 17 Minutes

The buyer’s journey is the active research process someone goes through leading up to making a purchase. It's a fundamental part of an inbou...

• 3 Steps
• 2 Videos
• 19 Minutes

Why was your company founded? What mission was it created to fulfill? It’s an important thing to know, especially if you want to implement a...

• 3 Steps
• 2 Videos
• 23 Minutes

No matter the size of your business, you have the opportunity to align everyone behind a set of shared goals or visions that everyone is wor...

• 5 Steps
• 4 Videos
• 20 Minutes

At a high level, you can use Marketing Hub to host and optimize traffic to your website, nurture your contacts through tailored web and emai...

• 6 Steps
• 4 Videos
• 22 Minutes

Your contacts database is what you'll use to manage every relationship your business has with people. It holds the foundational information ...

• 9 Steps
• 7 Videos
• 17 Minutes

No matter how clever your copy or how powerful your message, if it doesn’t resonate with your organization’s specific audience, it likely wo...

• 9 Steps
• 3 Videos
• 7 Minutes

The way we search has changed. A more advanced technology landscape means we can now strive to create content that matches the intent beh...

• 5 Steps
• 6 Videos
• 22 Minutes

In Marketing Hub, campaigns are the fundamental building blocks to execute a successful marketing strategy. They’re designed to help markete...

• 5 Steps
• 3 Videos
• 7 Minutes

Blogging is an effective way to regularly publish and promote content that provides valuable information and addresses your prospects' and c...

• 6 Steps
• 4 Videos
• 15 Minutes

The HubSpot content management system (CMS) consists of a number of tools that all work together to give you control of all your web assets....

• 6 Steps
• 4 Videos
• 14 Minutes

Think of your landing pages as digital sales reps who are gathering information about potential customers. The great thing about these digit...

• 10 Steps
• 9 Videos
• 28 Minutes

A call-to-action button, or CTA, is a clickable element on a website page, blog post, or email that promotes and redirects visitors to an of...

• 9 Steps
• 6 Videos
• 19 Minutes

The form is dead. Long live the form. Conversion optimizers can’t seem to make up their minds. Add that to the rise of the topic cluster met...

• 9 Steps
• 7 Videos
• 17 Minutes

Lead flows are pop-up forms. While the tool has been around for a while, there may be some lingering doubts about whether or not a pop-up fo...

• 6 Steps
• 4 Videos
• 10 Minutes

In this lesson, you’ll learn how to develop a social media strategy that will help you transform the way your company does business. This in...

• 12 Steps
• 9 Videos
• 28 Minutes

Creating a segmentation and contact management strategy can help you create and organize the relationships your business is developing with ...

• 8 Steps
• 6 Videos
• 11 Minutes

By focusing on contact data and segmentation, you can create emails that fuel your inbound marketing strategy with contextual information. I...

• 8 Steps
• 6 Videos
• 10 Minutes

Marketing automation technology can make tasks simpler and easier and help you deliver content to your leads and customers at the right time...

• 9 Steps
• 7 Videos
• 10 Minutes

By using reporting, you'll always be learning about your leads, prospects, and customers, including what motivates them and the types of inf...

• 11 Steps
• 10 Videos
• 27 Minutes

Want to see inbound marketing come to life? In this lesson, you'll see an example of how one business planned, created, and executed a compl...

• 3 Steps
• 3 Videos
• 22 Minutes

Inclusivity is important to keep in mind as you grow and scale your business. In this lesson, you'll learn the importance of inclusi...

• 4 Steps
• 3 Videos
• 12 Minutes

In this lesson you’ll learn about HubSpot CMS templates. You’ll learn about the components of a template, how to build them with the desi...

• 7 Steps
• 6 Videos
• 18 Minutes

In this lesson you’ll learn about HubSpot CMS modules. You’ll learn about the rationale for building your own modules, how to create them...

• 5 Steps
• 4 Videos
• 15 Minutes

Phone calls are powerful things. A well-timed call can spark a conversation that leads to a sale. But an ill-timed call can make your contac...

• 5 Steps
• 4 Videos
• 11 Minutes

As a sales rep, it's your job to make it as easy as possible for people to buy from you. But that is no small task when something as simple ...

• 8 Steps
• 6 Videos
• 13 Minutes

It’s not enough to slap a profile picture and cover photo on your Facebook Business Page and hope it works. Developing and optimizing a thor...

• 3 Steps
• 3 Videos
• 12 Minutes

Using Facebook in a vacuum doesn’t help anyone—you or your customers and prospects, especially in today’s world of the ever-changing Faceboo...

• 3 Steps
• 3 Videos
• 21 Minutes

It’s harder than ever for a follower to see the content of the Facebook Pages they follow, which means that businesses need to be savvy abou...

• 3 Steps
• 3 Videos
• 17 Minutes

With reach so difficult to acquire on Facebook these days, it's imperative that businesses take advantage of tactics that require deep engag...

• 4 Steps
• 3 Videos
• 15 Minutes

Your sales process should be the foundation of everything you sales organization does. In this lesson, you'll learn how to create a ...

• 5 Steps
• 5 Videos
• 50 Minutes

Sales training gets a bad rap, and it probably deserves it. In this lesson, you'll learn how to create a training program that your team wil...

• 2 Steps
• 2 Videos
• 21 Minutes

Coaching is a sales manager's most important function. In this lesson, you'll learn how to create a coaching program that will drive results...

• 3 Steps
• 3 Videos
• 38 Minutes

Hiring is perhaps the hardest responsibility you have as a sales manager, and the stakes couldn't be higher. In this lesson, you...

• 2 Steps
• 2 Videos
• 24 Minutes

A new salesperson's first few days on the job are critical to their overall success. In this lesson, you'll learn how to create an onboardin...

• 2 Steps
• 2 Videos
• 14 Minutes

Author Daniel Pink believes that in today’s economy, we all sell. Whether we’re working to persuade, influence, or convince others, Pink ...

• 3 Steps
• 3 Videos
• 23 Minutes

In this lesson, you'll learn about the fundamentals of graphic design: color theory, imagery, typography, and composition. You'...

• 5 Steps
• 4 Videos
• 19 Minutes

The beauty of having brand design guidelines is that they help you present a unified vision of your business. In this lesson, you'll...

• 3 Steps
• 2 Videos
• 10 Minutes

In this lesson, you'll learn simple tips for designing graphics for social media, blogs, newsletters, your website, and more. You&#x...

• 5 Steps
• 4 Videos
• 16 Minutes

Conversations, one of the core pillars of helpdesk, allows you to open lines of communication and gather intake so that your customers c...

• 8 Steps
• 6 Videos
• 25 Minutes

In the land of services, tickets represent a customer request for help, support, or service. Your Service Hub tool, tickets, allows you ...

• 9 Steps
• 7 Videos
• 20 Minutes

Video is becoming more and more popular among sales organizations. With good reason, too –– sales reps that use video in prospecting, rel...

• 8 Steps
• 5 Videos
• 21 Minutes

Your data is only as good as your ability to understand and communicate it. In this lesson, you’ll learn the basics of the reports builde...

• 8 Steps
• 7 Videos
• 17 Minutes

Whether you’re getting started with the HubSpot CRM, migrating from another CRM, or even if you’re already using the HubSpot CRM and want...

• 6 Steps
• 4 Videos
• 12 Minutes

In this lesson, you’ll learn the pre-import steps for organizing your data and preparing it to be imported. You’ll also learn how to impo...

• 8 Steps
• 6 Videos
• 15 Minutes

Creating good sales habits across your organization isn’t easy. However, it’s an extremely important part to the success of your business...

• 8 Steps
• 8 Videos
• 14 Minutes

As a sales rep, you spend your time making phone calls, sending emails, and booking meetings with leads. This leaves little time to analy...

• 4 Steps
• 6 Videos
• 5 Minutes

In this lesson, you’ll learn how to use the sales tools in HubSpot Sales Starter so that you can work them into your process today, start...

• 10 Steps
• 9 Videos
• 18 Minutes

Data visualization is the graphical representation of information and data. By using visual elements such charts and graphs, data visuali...

• 7 Steps
• 7 Videos
• 17 Minutes

Keeping your account organized and free of clutter is one of the most essential parts of using HubSpot. This ensures you spend your time ...

• 4 Steps
• 4 Videos
• 9 Minutes

Say good-bye to scattered communication and disorganized channels. HubSpot Conversations is a universal inbox — including chat, team emai...

• 12 Steps
• 10 Videos
• 17 Minutes

As any great customer service professional, you want to be there for your customers when they need you most. You hold the answers to thei...

• 11 Steps
• 11 Videos
• 26 Minutes

High engagement is the key to not just getting customers, but retaining them and converting them into brand promoters. But what does 'engage...

• 3 Steps
• 2 Videos
• 11 Minutes

This lesson covers the three most disengaged stages in Amanda Slavin's "Seventh Level Engagement" framework. People in any of these levels c...

• 8 Steps
• 7 Videos
• 26 Minutes

This lesson covers the four most engaged stages in Amanda Slavin's "Seventh Level Engagement" framework. In this lesson, we'll define these ...

• 13 Steps
• 10 Videos
• 46 Minutes

Whether you’re starting or scaling up, business goals can act as your company’s compass. When set correctly, they can help guide you and ...

• 4 Steps
• 4 Videos
• 18 Minutes

In this lesson, you’ll learn all about template setups, a technical service provided by the HubSpot Migrations team. You’ll learn about t...

• 7 Steps
• 5 Videos
• 12 Minutes

What does it mean to “set up your CRM?” And what does it mean to set up your CRM for growth? It can mean something different for everyone...

• 5 Steps
• 4 Videos
• 9 Minutes

Organized documentation is important to understand where your business is coming from and gives you the ability to report on those findin...

• 6 Steps
• 5 Videos
• 10 Minutes

Collecting feedback is essential for your company to recognize what's working for customers, what isn't working, and where ther...

• 9 Steps
• 8 Videos
• 23 Minutes

It’s easy enough to use Instagram, but it’s harder to use it successfully. Learn how to put together an Instagram marketing strategy that wi...

• 6 Steps
• 4 Videos
• 32 Minutes

Instagram is a highly visual platform, and delivering content that's aesthetically pleasing and interesting to your users can be a challenge...

• 7 Steps
• 6 Videos
• 44 Minutes

Some brands seem to be able to attract lots of followers to their Instagram profile. How do they do it? Learn the tips and tracks to attract...

• 4 Steps
• 3 Videos
• 19 Minutes

If you’re not complementing your email and social media marketing with paid advertising, you could be doing more to provide your prospect...

• 7 Steps
• 3 Videos
• 9 Minutes

One of the first important steps toward getting started inside HubSpot is taking the time to set up your account’s settings. Your account...

• 4 Steps
• 4 Videos
• 9 Minutes

The HubSpot CMS contains all the tools a developer needs to quickly build web assets. In this lesson you'll get an overview of the a...

• 6 Steps
• 5 Videos
• 15 Minutes

HubL is the templating language of the HubSpot CMS. You can build a wide variety of powerful and flexible modules and templates with this...

• 6 Steps
• 5 Videos
• 18 Minutes

Blog, email, and system templates in the HubSpot CMS each have their own unique characteristics that you will explore in this lesson. In ...

• 6 Steps
• 4 Videos
• 17 Minutes

The HubSpot CMS has its own simple but powerful database tool called HubDB. In this lesson you'll learn about how HubDB works and wh...

• 7 Steps
• 6 Videos
• 29 Minutes

A customer can have hundreds of interactions with a brand before ever making a purchase. As a result, understanding the customer journey ...

• 6 Steps
• 4 Videos
• 10 Minutes

Funnels can still be a powerful way to visualize the efficiency of your marketing, sales, and service processes.Chances are, at one point...

• 5 Steps
• 5 Videos
• 13 Minutes

In a world of ambitious sale targets, you don’t always have time to go digging around for information. You just need to understand what’s...

• 3 Steps
• 3 Videos
• 6 Minutes

In this case study-style lesson, you’ll take on the role of a conversational growth expert, working with the example company, Davis Truck...

• 12 Steps
• 6 Videos
• 18 Minutes

A knowledge base is a self-serve online library of information about a product or service. Employing a knowledge base is a great way to i...

• 4 Steps
• 4 Videos
• 22 Minutes

Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your busines...

• 5 Steps
• 4 Videos
• 38 Minutes

Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you'll learn why blog ...

• 6 Steps
• 5 Videos
• 34 Minutes

Building a guest blogging strategy that's optimized for search engines takes a lot of work and dedication. In this lesson, you'...

• 6 Steps
• 5 Videos
• 33 Minutes

The HubSpot Marketplace is a directory of thousands of pre-made templates and modules that you can use to build your website in the HubSp...

• 6 Steps
• 4 Videos
• 8 Minutes

The HubSpot content management system (CMS) consists of a number of tools that work together to give you control of all your web assets. ...

• 6 Steps
• 5 Videos
• 14 Minutes

Clicks don’t always equal money in the bank. The data you get from individual ad networks only gives you part of your buyer’s story. The ...

• 6 Steps
• 4 Videos
• 12 Minutes

Inbound services are the 75+ services that are available to be offered by your firm that help clients attract, engage, and delight their ...

• 5 Steps
• 4 Videos
• 22 Minutes

As a service provider, it’s important for your firm to offer the right inbound services for a prospect at the right price. With the inbou...

• 5 Steps
• 4 Videos
• 55 Minutes

A strong agency positioning statement can be the difference between charging a premium rate for services and a low rate with little to no...

• 4 Steps
• 3 Videos
• 28 Minutes

Agencies and service providers who struggle with internal processes and structure can struggle with lead generation, service delivery, cl...

• 4 Steps
• 2 Videos
• 23 Minutes

In this lesson, we’ll explore the best tips to optimize your WordPress site. Discover tools and plugins to speed up your website and best...

• 7 Steps
• 3 Videos
• 15 Minutes

SEO, or search engine optimization, is huge in marketing. Content that’s easy to find means more visibility for your business — and more ...

• 6 Steps
• 4 Videos
• 14 Minutes

When you're prospecting, there’s a whole bunch of behind-the-scenes work you have to do to figure out who you should be reaching out...

• 8 Steps
• 6 Videos
• 25 Minutes

If you’re in sales, you’ve probably felt the frustration of having a bunch of meaningless tasks standing between you and your quota. Whet...

• 10 Steps
• 7 Videos
• 25 Minutes

Ultimately, everything you do as a sales rep ought to be focused on generating revenue for your company. In HubSpot CRM, you can use deal...

• 6 Steps
• 4 Videos
• 16 Minutes

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• Steps
• Videos
• Minutes

Looking to create a video that supports one of your business's goals? We've got a type for that. In this lesson, you'll learn about 14 vi...

• 14 Steps
• 13 Videos
• 34 Minutes

You can create videos for your business efficiently and effectively by breaking it down into stages. In this lesson, you'll learn about t...

• 11 Steps
• 10 Videos
• 45 Minutes

There's more to video analytics than just how many times a video was viewed. In this lesson, you'll learn the key video metrics your busi...

• 3 Steps
• 2 Videos
• 16 Minutes

Learning how to create a successful video marketing strategy can be complicated if you don't have the right mindset. In this lesson,...

• 4 Steps
• 3 Videos
• 23 Minutes